Data's role in storytelling is significant and it is needed to be structured in such a way that it remains digestible to audience for a long period of time. Data is intangible for sure but the engagement time is less. The possible wayout for the same situation lies in presenting the data in short and more digestible manner. It can be done in a plenty of ways such as showing data in the form of mages or moreover, moving images i.e. animated videos. This is the process adopted by manySEO firms. Proper market research is followed by creation of videos in such cases. Publishing original marketing content is one of the effective marketing strategies that can be used to raise your online standards.
Many SEO firms are turning to videos taking white papers, infographics and research into account. Dicing them, digestible videos are created that are repurposed across many sections. It is ultimately your choice that whether it should be taken live or should be kept animated. For tangible products and services, live action is important whereas animated would do enough for intangible products. To use animations, you need to consider following reasons.
User-friendliness:
Videos convey everything that words cannot! Complicated ideas are conveyed so easily by animations. Animations have enough potential to convey key messages. Complexity is reduced to an extent with the use of animations for online marketing. Icons, graphs and kinetic typography abstract concepts and presents same in a meaningful manner.
Consistency:
Animations gives content creators an opportunity to showcase everything about their products and services according to their wish. Marketers are provided by company's guidelines and materials so that it can be repurposed in videos. Moreover, existing graphics can be used to create animations in alignment with brand's guidelines. Consistent messaging is important nowadays to go hand in hand with changing content marketing landscape. For a cohesive campaign to take place, animations are important. Though, animations take much more time that live videos or a 'talking head', but they are worth the efforts and can do wonders to your online marketing campaign.
Freedom:
For some companies, live actions does not work as they are specific about the character, typography and background for the representation. Animation allows content marketers to create anything and everything according to their planning and imagination. No matter how out there your concept is, animations provide extensive opportunities to content marketers.
https://www.academia.edu/21723164/Key_Things_of_a_Reputable_SEO_Agency
Source : articlesbase.com
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