These days users can do lots of activities on mobile with the help of Internet. Different organisations can do different field of advertising, some of them are as follows-
- Email marketing.
- Box advertisement.
- Online advertisement.
- Movable marketing
- Digital Billboards.
Spend on Mobile advertising doubled year on year and Mobile ad spend is expected to double in 2016. M-commerce is also expected to increase with 15% growth rate for retail commerce. With the advancement in smartphone, its apps and case studies will be dynamically used these days for mobile advertising. Mobile is growing faster than all other digital advertising. Some tips are as follows-
1. Use mobile Friendly Ad-Formats - Aswe all know desktop ad's don't look good on small smartphone screens. Mobile ad's formats will be used so they give strong results. Media and advertisers are evolving rapidly and take account of bigger and fast growing mobile market. As mobile is a interactive mass media similar to the internet. It is an interactive advertising these days. Content is a foundation for all marketing. So as good as your content in your ad the more appearance by a user's.
2. Target the right audience - Strong results don't matter if the wrong audience is responding. Look at the goals you've set yourself and analyze the products and products you offer. As when the facebook comes, the game is changed. In 2016 as per study $25 bn spent on social advertising. By using Email marketing, email was used in the past as sending files but these days it is also used as marketing via mobiles. Over 6 million emails in their database. So targeting a right audience with a right strategy will help the company to promote campaigns.
3. Respect the user - Mobile devices are highly personal. Mobile users are want to decide where, when, and how they interact with brands on their devices. To successfully network and promote yourself online you must provide value to others. That means engaging with people over shared interests, not just your start-up. Create your audience and share your material that relates to the industry of your start-up. Social media is one big business event for mobile marketing.
4. Keep users engaged - Mobile adsare generally most popular and useful in promoting their business. Ads allow users to advance the benefit of getting more opportunity in a company. One great way to user engaged is to built a video as creative as you can. These days users increasingly watch video on mobile. Showing multiple videos will be more effective and cover a large people of society. While creating a strategy on mobile advertisement firstly, you just focus on user mind. Offering a case study, e-book, and white paper to gain a user more engaged.
5.Measure the right things - Paying attention to the right things and concentrate on the key objective on what idea you have advertising and what are the benefits after mobile advertising. As mostly people use their mobile phones to interact with brands and publishers. As we all know the mobile explosion and the rise of smart phones is increasing day by day. After all it's a user perspective what the user choose.
Source : articlesbase.com
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