Here it is imperative in real life, we follow the rule that does not over speed, and it is dangerous. But in the digital world, it is the speed that we look at. The better the download speed of the website, more will it be liked and reached at. Truly, no one likes to wait for the website to take its own sweet time to download (we lack patience when it comes to the internet). The moment we discover that it is going to take time, sooner we switch to the next option. So far it looks good from the buyers' perspective. Now with the slow speed, the business is losing the potential customer. Here are some reasons why a good speed is crucial for your business.

Slow speed means slow on SEO

Google's algorithm considers the pace of the site as one of the components in ranking websites. If your website has slow page speed, then the search engines will be able to crawl just a few pages within the stipulated crawl budget. What's more, as they have crept less it will affect the indexing of your site.

Slow speed means higher bounce rate

A bounce rate intends to the share of visitors who hits the 'Back' key or even close the window after they have gone by a page of the site. A person may become dispassionate to keep skimming on your site if it takes more time to load. They'll prefer to either go back, go to your competitor's websites or close the window.

Speed is directly proportional to traffic 

If it is that everyone who visits your page is waiting for its content to load, then you are not only going to lose the visitors, but also the potential clients. It will benefit your business if your website will load fast. Your website visitors will surely be delighted and interested in scrolling through other pages of the website.

Good speed means happy visitors

Having cheerful site guests will expand the chances of having positive customers. If you like people to look through your site and buy your items or converse with you about the services you offer, you have to attempt in enhancing your site's speed.Having a speedier page pace will improve client experience and it's truly vital, especially if you need your site guests, particularly amateurs, to have a good impression as first impressions last. 

Source : articlesbase.com

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