Nothing great can be achieved without mobile marketing!
From big brands to small businesses, everyone is shifting their focus from outdoors ads, desktops ads to mobile ads. Mobile advertising not only generates high revenues but also acts as a powerful tool to enhance customer loyalty.
But, do you think it is very easy to leave impact on customers via mobiles? How many times have you actually paid attention to the SMSes you receive in your inbox?
Do you really bother to check an SMS until it is offering something exciting to you? I don't think so…
Hence, brands shouldn't dive into this mobile marketing business just for the sake of it. But instead they should use it very smartly to leave an ever lasting impression on the minds of the people.
Let's have a look at 3 key ways that can help us win this mobile marketing business:
1. Give equal weightage to mobile sites and mobile apps
Mobile site is also the priority tool for marketers to engage users and build-up sales. According to the recent survey, it is seen that 7 out of 10 users prefer mobile sites over mobile apps. So, brands should try to make their mobile sites as impressive as possible. Mobile sites should be extremely user-friendly, responsive and optimized with mobile specific keywords. Always remember that your site is the first thing which can transform your visitors to buyers. Informative content, easy to access, readable text and call to action info are some of the things which you must keep in mind before making a mobile site for your business. Though apps have their own advantages, but mobile sites are very much useful to attract customers.
2. Send special greetings and wishes to customers on birthdays and festivals
People love receiving birthday and festive greetings on their mobiles. And, with festive season coming up, brands should focus on innovative mobile services to delight customers via personalized messages. This not only builds trust, but also generates a higher brand recall.
One such platform to delight customers and increase loyalty, usage & revenue is moLotus - http://molotus.com/
moLotus is an automated mobile communication platform offering rich mobile media messages in a direct and personalized manner. With this revolutionary service, you can send greetings & wishes directly to your customers' phones.
For example – Brands like TM and AIG in Malaysia used moLotus to enhance loyalty and acquire new customers. They sent personalized birthday mgram to TM customers with AIG insurance plan offer.
This campaign generated a very high response rate and over 50% savings for TM as compared to print campaign. Moreover, customers were delighted to receive the greetings and offers; it also created a higher recall on AIG brand and product. To succeed in this mobile marketing business, companies could try this service!
3. Get social
Social integration is the need of the hour. You can't get away without integrating your social media channel links on your website. People share stuff on their social media channels more via mobiles, rather than desktops. So, get social, and include all your Twitter, Pinterest, Facebook links on your site NOW!
Other ways
The other kinds of mobile marketing campaign, which can give you immediate success, are: SMS marketing campaign, video ads, location-based advertising and real time marketing.
We listed a lot of ways to build an effective mobile marketing campaign. Now, play smart! And best of luck with your campaigns!
Source : articlesbase.com
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