Use of social media in trade show activities

High class businessmen use many types of business tricks and techniques. It is a widely known that business expands by expanding publicity. So this is the first path for expanding business. Today we live in a global village, any middle class businessmen can convert his middle class business into a multinational company. But he has to target his audience first. A trade show  is the most optimal opportunity. It provides great advantages such as

 

• Businessmen can figure out how aggressive the competition is.
• They can observe the customers' interest in real time and get to know them thoroughly.
• Can create a community of people of the same fields' workers.
• It's a different and long lasting impression.
• The customers are able to convince the builders and producers about their choices.
• Strengthens the business relationship.
• It is a great opportunity for testing prototypes.

 

 

So as it opens a lot of opportunities, it quite normal for the businessmen to take a month long preparation and promotion for great trade shows. The preparation incorporates taking photos of the happy moments of the show. From the inception to the ending of the show must have funny moments and nice events. If they share those events and moments on social networking sites then they will achieve a large spread of their branding. It's a good way for attaching employees, stakeholders and their relatives with the businesses. So why won't they share the free moments on the free social media? They share the stories untold of their business, and of the hidden potentials of their business using hash tags and so they can reach millions of users on social networking sites. Trade shows with hash tags get popularity all over the world via social networking sites.

Other good sides of trade shows makes recreation for the employees. They need not be serious all the time. It's their fun too. Games or contests increase the fun factor.    

 For the smooth operation of the trade show the businessmen designate someone as the leader and offer the latest cameras, and decent laptops and tablets. They take pictures and post them on social networks. Some live and some later. They may post some non official pictures too.  

Thus a trade show is a great way to impact a long lasting effect on potential customers and others. Trade shows' showing off on social networking sites has the opportunity to make a long lasting effect on other people who are not present in the crowd.

 

 

Source : articlesbase.com