Every site owner wants his or her site to be listed in top search results of the search engines specifically Google. Google updates its search quality guidelines so as to render the best and quality matter to the users and readers according to their queries. Here are top 5 quality guidelines taken from their recent Search Quality Evaluator Guidelines which will throw some light on the fact that what role they play in search engine optimization.
As this is known by all that 90% of internet users prefer Google as their search engine hence the frequent upgradations in their techniques and guidelines need to be considered as a major part of optimization according to las vegas seo company and not only Las Vegas but other parts of the world also. According to the recent changes in guidelines quality is not only defined by the content on the page but also by the location, device and search queries.
Let us see what these latest protocols have to convey-
1.All queries Are Not Treated Equal : Google has always tried to focus on providing the accurate results for the search queries by knowing the real meaning behind the words typed in the search box.
There are two types of searches "know" and "know simple". Let us consider a simple example to clear the difference between the two terms. Suppose there is a user who types "What is a ball" and the other user simply typed ball. For the former one Google will display a specific and short definition while for the latter one it will open up the entire description like about a ball, types of balls and much more. So now you got the difference as the former one is "know simple query" and the latter one is "know query".
Hence only focusing on keywords is not a better strategy more better strategy is understanding the type of user, type of device from which they are searching, and what are they searching for.
2.Content that Helps Users Is Fruitful : The content that is full of knowledge and provides interest in reading is fruitful. If you do whatever you can do to provide quality content and cater the needs of user and if the user's search ends at your site then it will definitely help your website to fall in top organic search results.
3. Online Reputation Is A Must : This is the new term added in Google's search guidelines which means that if your site is submitted on Google then it should have information or evidence of your reputation. It is possible that a medium rating site can reach the top only because of reputation. These include customer's reviews, BBB ratings, awards.
4.Localization Is a Big Factor : Google is now trying to enhance its searches by understanding the local searches. It means that what people from different parts of the world are searching. According to las vegas seo company local queries are becoming more important and local search engines are becoming bigger than ever.
5.Mobile First : Google is more focusing on the sites which are mobile friendly also. Hence if you own a website then add mobile capabilities in it and follow the "mobile first" perspective.
Source : articlesbase.com
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