It is not enough to have a quality product or offer top of the line services in any field, it is crucial to ensure that all details are conveyed in a manner guaranteed to catch the attention and imagination of even the most discerning customer. Again, it is not enough to have well printed colourful brochures only. They do not have any value if not stacked properly in an attractive brochure holder within easy reach of the customers. If all these factors can be comprehensively brought together, publicity and advertising of any products and services can be fully optimised. The most common type of brochure holder is made of clear scratch resistant acrylic sheet. This makes sure that the brochure and the text and photos are fully visible, wherever they may be placed. Holders are available in various sizes, small enough for a single page pamphlet or big enough to carry magazine size brochures. One can even have multiple pockets. These are especially useful for companies that have many products and services and would want to highlight them individually in different brochures but all stacked in one brochure holder.  Brochure holders can be put in any place that will get the attention of the customer. In hotels and restaurants or in reception areas in offices or other commercial establishments they may be placed on the counter itself if small enough. Or in large retail stores and shopping centres they can be mounted on a wall next to the actual product on display. This is especially useful in shops selling electronic items such as TVs, washing machines or any similar items. Potential customers can go through detailed product specifications from the brochure kept in a brochure holder beside the item itself. Another type of holders is the all clear wall racks. Here there is a wall mounted fixed rectangular acrylic sheet to which are attached multiple acrylic pockets of various sizes. These are usually seen in areas where there are several services of the same type offered from one particular establishment. A common example is an airport where brochures of all operating airlines with different flight schedules are kept at one place in separate pockets so that a potential flyer can review all the time-tables before deciding on which flight to avail.  Due to its availability in various sizes and configurations a brochure holder offers the most flexible option for publicising any product information.   

Source : articlesbase.com

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