How To Reach The Best Customers With SMS Marketing?

Thought SMS marketing is dead? This is where you are wrong and we'll prove that:

• 95 - 98% of text messages are read within minutes of receipt.

• 30% of consumers interact with a brand via text message.

• 2.12 trillion text messages are sent every year! 

• Only 40% of consumers own smartphones (Fall 2011).

So when everyone is gung-ho about social media and digital marketing and mobile apps rule the day, here's the deal: with 4.77 billion people using mobile phones, instead of targeting audiences through other channels, why not just send them an SMS? Your digital marketing strategy can be a great sensation if you employ SMS marketing in your plan.

 

Why SMS marketing?

• Cost effective

• Immediate

• Eco-friendly

• Traceable

• Personal

• Opt-in messages to generate leads

• Highly engaging

   

What are the different forms of SMS marketing?

Bulk Text messaging – In Mobile marketing, the concept of SMS is so appealing, thanks to its brevity and impulsiveness. Bulk SMS designed to send a single SMS to numerous recipients can reach a broader audience in a matter of seconds at half the cost of other marketing modes.

 

Push Notification – These are short messages sent by mobile apps that show on a users phone to notify of something new. Often integrated with SMS marketing, push notifications help broaden the reach and is an integral component of your Marketing Management.

 

How to build a tangible SMS Marketing Strategy?

• What are your goals? Make a note of your specific goals and communicate the same through your organization. This will ensure that your SMS campaign is uniform and takes the same direction without beating about the bush and wasting resources.

   

• Be short and precise: Choose your words very carefully, you have 160 characters or less, else the message flows over. Be specific in what you are saying, don't be generic; it should deliver value to the customer. It should have a clear CTA to assist the customer to opt out.

   

• Identify your target audience: You don't want to send a salon message to a weight lifter, right? Make sure, you know who you are writing to. As a marketer you should research on the customers' purchase history based on demographic to ensure your message reaches the right person. Knowing your target audience lets you personalize your message further and gain customer loyalty.

   

• Timing is crucial: Optimize sending time by considering when consumers want your message. Say for example, you are a retailer having a sale. Now, sending customers with a coupon to your store when they are inside the mall that houses your store will be beneficial than sending promotional messages at odd hours. 

Source : articlesbase.com