Today, the competition is fierce when it comes to growing your business, no matter what industry you are in. Keeping yourself relevant and putting you in front of your audience on a regular basis can be the difference in succeeding and fading into the background. Luckily, there are plenty of marketing tools out there that will help you spread the word about your company and reach your audience more easily.
Here are some great lesser-known tools that you can use in social media marketing without having to spend a ton of money:
Narrow.io
This is a great way for you to concentrate on a targeted Twitter audience. Instead of throwing out tweets to everyone, this lets you focus on followers who are talking about topics that are relevant to your brand. You will reach people who are more willing to engage with you online, which helps you grow.
Five Second Test
Want to know what users think about your design? You could run a series of split tests to see which one gets the most response, which can eat up a lot of time. Or, you could just use the Five Second Test.
This tool lets you know what the most memorable aspects of your design are after a five-second glimpse. This is a great way to see what impression you are making in a brief time span. With attention spans getting shorter, you need to know what kind of impact you are making in those first few seconds.
Content Marketer
Content marketing is an important part of brand growth. Using the Content Marketer tool helps you get content in front of your readers and key influencers.
Posting content on your own can take hours. This tool makes it fast and simple. Another bonus feature: it helps you locate contact information for those industry leaders you want to connect with by doing a simple article search.
Edgar
Feel like your tweets and posts are missing their window? Edgar will post recurring tweets and such for you to help increase the chances of them being seen by more people. Just choose your schedule and let Edgar do the work.
Filament
You know how important it is to stay on top of all of those web analytics. Measure what is working and what is not. But that can definitely be one of the biggest time consumers when it comes to online marketing.
Filament helps to streamline the information that you need. You can find information about traffic sources, the best content for you, and what is having the most impact on increasing engagement.
Canva
Creative design goes a long way in marketing. It can take a blah marketing campaign and turn it into something that stands out in the crowd. Not very design-savvy? No problem. Canva is a simple tool to use for creating designs without the training and cost needed for Photoshop.
Marketing tools are everywhere and they just keep coming. There are plenty to choose from and they will help you grow your brand without too much work.
What are some of your favorite marketing tools?
Source : articlesbase.com
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