The Importance of Mobile Marketing in 2016

2015 is coming to an end….This year saw a significant rise in the usage of mobile devices and as a result, mobiles have taken over desktop in terms of search.

Some remarkable mobile stats of 2015 prove mobiles play a crucial role in any business strategy.

Let's have a look at these stats because the importance of mobile is further going to rise in 2016.

1.80% of users who are on internet also have a smartphone

With mobile phones and internet connections becoming cheaper and accessible, the percentage of people owning them is reaching to all new heights, and is believed to increase in the coming future.

2.  Users spend 89% of their smartphone time on apps

It's believed that apps account for the majority of user's time on smartphone. Out of the total time people spend on phones, apps are said to take the most of it. In 2016, marketers can take advantage of this stat and tap into the field of in app advertising.

3. Percentage of companies who have included mobile into their strategies - 68%

Companies are realizing the worth of mobile advertising, and are spending their money majorly on this growing medium. 2015 saw 68% of companies integrating mobiles into their business strategies. This percentage is going to increase with time.

4. According to Google, more than half the users are unlikely to go back to the mobile site they faced trouble accessing the first time

This means that marketers really have to spend time thinking and designing their mobile site. If their site is not customer friendly and is slow, people will not open it ever again. There are also chances that your potential customers will go to your competitor if you're not giving any value to them.

Now, we also bring you few takeaways from 2015 which can make 2016 a better year for you:

• Mobile Marketing Automation

CRM - Customer Relationship Management Service is what we mean by automation.

Benefits of mobile marketing automation platforms:

1. Personalized customer experience
2. High impact and visibility
3. Low cost and huge revenues

Few automation platforms to delight customers are listed below:

moLotus

The holiday season is fast approaching, and you can make the most of it by sending personalized greetings to your customers and clients via automated & interactive platform, moLotus.

This personalized platform is undoubtedly one of the most effective platforms to connect with customers and generate leads, increase customer satisfaction, cross-sell, up-sell & strengthen brand value.  With its easy usage, low cost, huge mobile reach & visibility, moLotus is changing the dynamics of mobile advertising.

Iterable

This is a great platform to reach customers via automated emails on mobiles. With email marketing, you're talking directly to users in a personalized manner, and hence enhancing your credibility.

Swrve          

It is one of the most important platforms for app publishers. With this automated service, 2 billion events per day can be handled.

• Mobile – Part of marketing & branding

Google has come up with new guidelines wherein your SEO rankings are going to suffer real bad if your mobile website doesn't have responsive design.

So, in 2016 make sure you make mobile an integral part of your branding and marketing and in order to succeed.

• Customer is King

Marketers should focus on customers more than ever in 2016, because if they are happy, then you can feel contented about your work and mobile strategies.

 

Source : articlesbase.com