Survey Report
For the creation of report on the market analysis of three wheel scooters launched by Yvolution's there were offline interviews conducted with 5 stakeholders of company and online interviews with 60 customers who have purchased these three wheel scooters in year 2015.
Customer Survey
The customer's who were involved in interview sessions were basically parents, elders and youngsters belonging to families of Dublin that regularly purchase these three wheel scooters. Therefore the survey results generated were very closely related to customer viewpoint.
Most of the parents agree to the fact that three wheel scooters by Yvolution's have remarkable health benefits that reduces their burden of teaching equilibrium and co-ordination skills to their children. More than 70% customer agree that Yvolution offers widest range of three wheel scooter with affordable price range in Ireland market. The Yvolution Gliders gain maximum popularity by more than 20 survey customers purchasing this three wheel scooter for their children. This is due to 3in1 potentials of YGliders. The variety of options in three wheel scooters for children from age 3years to 7years and above makes it first choice of parents. After Y Gliders, the Y Flikers sports series and Air series are considered good for 5+ children.
The below provided graphical analysis is survey report on popularity of different three wheel scooters for year 2015.
Three wheel scooter
Popularity (%)
Y Gliders 3In1
40%
Y Gliders Deluxe &XL
9%
Y Glider original
20%
Y Fliker Air Series
3%
Y Fliker Sports Series
10%
Y Fliker Junior Series
8%
Y Fliker Carver Series
10%
Stakeholder Survey
There were 5 stakeholders belonging to different section of company were interviewed to generate effective report. The stakeholder of administration department confirms that Yvolution constructs product as per trends required in current market. The necessities of user market were analysed to construct three wheel scooters.
The manufacturing unit demonstrates use of different technologies for different products, for example- Y Fliker Sports Series are designed as fastest Models, The LIFT series involve use of LIFT technology, Y Carver are build upon FLEX technology and Air Series are lightweight Model. Each and every product has its own manufacturing style and material developed on basis of market criteria. The stakeholders of designing department admit that most modernized approach is adopted to design different three wheel scooters that depend on height, weight, safety, environment and enjoyment of children.
Product Analysis of three wheel scooters (2015)
CRITERIA
Score/10points
Analysis Comments
Cost-effectiveness
8
Good product at reasonable price
Safety
9
Perfect safety adoption in manufacturing as per child requirements
Size
8
Adjustable size
Construction materials
10
Durable, malleable and flexible material
Manufacture
10
Excellent Quality
User Market
8
Good user market in Ireland
Sustainability
9
Sustainable is average for environmental needs as no energy consumption is required by product
Source : articlesbase.com
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