The Perks and Perils of Search Engine Optimization

The marketing world of Los Angeles is wildly familiar with the term SEO. It has made a strong foothold as one of the keynote advertising strategies. But what is SEO? To put it simply- it is the activity of optimizing web pages or the entire websites in order to make them search engine friendly, so as to get higher positions in search results.

Each year, SEO evolves to become a more sophisticated discipline. As SEO expert marketing firms refine their skill set, as search engines improve their search products, and as brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing.

SEO is classified into two broad categories:

White Hat SEO: A SEO tactic with following features is considered white hat 1. It conforms to the search engine's guidelines2. Does not involve any deception3. It ensures that the content a search engine indexes, and subsequently ranks, is the same content a user will see4. It ensures availability of useful content on the web pages

Black Hat SEO: A black hat SEO tactic has the following features1. Attempting ranking improvements that are disapproved by the search engines and/or involve deception2. Redirecting users from a page that is built for search engines to one that is more human-friendly3. Redirecting users to a page that was different from the page the search engine ranked4. Using hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections

Los Angeles SEO marketing experts believe that in the year 2015 SEO was the most effective source for acquiring new customers in 2014 for 85 percent of online retailers. There are numerous SEO expert marketing firms that adhere to the fact, that Progressive SEO means technical, analytical and traditional marketing all rolled into one is the key to finding data points.

Some SEO Do's and Don'ts:

 To-DO list:

• Create logs of pages and each page should, however, contain a minimum of about 200 visible words of text to maximize relevance with Google.
• Create a homepage link to each and every webpage and provide easy navigation through all the pages.
• Pay attention to your dynamic page URLs. Google can crawl and index dynamic pages as long as you don't have more than 2 parameters in the URL.

To-Don't list:

• Don't keep hidden text on your web pages.
• Don't create alternate image spamming by putting wrong keywords.
• Don't use meta tags or stuffing
• Don't exchange your exchange with blacklisted sites
• Don't create too many dynamic pages. Try to convert them into static pages and many more

Not only the Los Angeles SEO marketing experts believe this but people around the world think that if SEO becomes a part of a website for its lifetime, it might incessantly improve its ability to make a brand be more visible and to create a better experience for users.You can't master SEO in a day, and it poses many challenges, but you can resolve to make small steps in each of the areas of SEO that could make your site better and your efforts more impactful.

Source : articlesbase.com