Text messages are prompt, reliable and cost-effective. It is known to work on any given handset, anywhere in the world. It is the most loved mode and oldest form of communication – in technology years, 20+ years is as old as the mountains!
In the world of business, you will have regular face-to-face contact with your customers and potential customers. However, when you have to communicate with thousands of customers, it gets difficult to keep the personal touch. This is why, many customer success managers in Saudi Arabia turn to sending messages in bulk.
If you take into consideration, the amount of open rates of bulk SMS in Saudi Arabia, it is sure to be above all other communication modes. Research has proved that 95% of text messages are opened within 3 minutes of receiving it. However, in what way will all of this strengthen your customer relationships? Let's read below, to know more.
Convenience is the key Customers are usually seen to be attracted to brands that respects their time. In Saudi Arabia, it should become a standard practice for e-commerce portals to make use of well-timed SMS updates in order to keep the consumers in loop about the discounts and offers your brand is offering. Moreover, you must have seen airlines notifying their customers about gate changes or flights delays via a text messages, all of this is done with the help of SMS marketing.
Business benefits: Increased consumer happiness, reduced expenditure.
Quick Feedback SMS marketing is less intrusive than a phone call and more instant than email. Brands that are smart use bulk
SMS marketing in Saudi Arabia in order to ask their customers to rate a particular service or give feedback immediately after an interaction.
Business benefits: Valuable inputs about your services.
Exclusivity can be a perk Once you have known that you appreciate the feedbacks given by your customers, reward them with loyalty perks. It can either be tailored promotions or they can be the first ones to know about the sales on your brand. You can also boost your sales by directly sending coupons on their phone.
Business benefits: Improved customer loyalty
Customer care Lastly, SMS marketing in Saudi Arabia is a great self-service customer care tool. It saves your consumers or customers the time, by not having to pick up the phone or going through a menu of endless voice prompts.
Business benefits: Less queries which in turn reduces customer care costs.
So to sum it all up in the end: the ubiquity and platform independence of SMS marketing in Saudi Arabia makes it one of the most effective, practical and reasonable channels for interacting with your customers.
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