Kapil Sharma known best for his witty performances is seen bringing 'The Totally Tikau' message strongly yet in a light hearted manner. The TV Campaign is a series of 4 commercials wherein Kapil Sharma is seen giving timely help to people who are stranded before they reach their destination.
On arriving at the destination, Kapil Sharma highlights how important it is to have things or relationships that are long lasting, just like the durable "TVS TYRES with the Eagle Logo" which ensures safe and smooth ride during good or bad times. The message of durability comes out clearly in the new TVC campaign. The brand with this new TVC intends to connect and reach out to the youth by highlighting the message of durability while buying tyres for their two wheelers.
The TV campaign goes live with a set of 4 commercials which have been developed and is spanned across 6 weeks on major television channels .The first two TVCs have been launched on Jan 16th which will be followed by other two TVCs in next few days. Other than TV, the brand is also investing in print, Outdoor and digital media.
Commenting on the new TVC launch Mr. P. Vijayaraghavan, Director, TVS Srichakra Ltd, said "With this TVC, we are ushering into a new era. Customer connect has always been our primary motto and we are glad we have Mr. Kapil Sharma to take forward this message with his charm and humour. Durability is the key attribute that we wish to bring out very strongly through the tvc."
TVS Srichakra Ltd, is the leading manufacturer of Two & Three Wheeler tyres and Off-Road tyres and is part of the TVS Group, which is the largest Auto Ancillary Group in India, with a turnover of over USD 8 Billion. Incorporated in 1982 the company manufactures and markets its products under the 'TVS TYRES' and 'EUROGRIP' brands. The company rolls out around 2.3 million tyres every month out of its two units located in Madurai (Tamil Nadu) and Pantnagar (Uttarakhand). The company enjoys the highest market share amongst Two Wheeler manufacturers in India and has a vast nationwide distribution and dealership network to cater to the After Market demand. Apart from two wheeler and three wheeler tyres, the company also produces a wide range of Off-Road tyres like Industrial Pneumatic tyres, Skid Steer & Multi Purpose tyres, Farm & Implement tyres, Motorgrader & Agricultural tyres. TVS Srichakra Limited exports to more than 80 countries across the world.
Please note that TVS TYRES is the brand under which TVS Srichakra markets its tyre products. Hence, we request you to kindly quote the brand as TVS TYRES (in capital letters) as mentioned in all our press communications. Kindly, request you to please refrain from using only TVS as is it an incorrect way of quoting the brand and the company.
Source : articlesbase.com
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