Latest trends in Digital Marketing- 2016
Digital Marketing is quite Dynamic. It undergoes lots of changes every year. Over the last 5 years we have seen lots of changes in the Online Marketing trends. In 2016, we may expect few changes in the Digital Marketing scenario. Some of the Digital Marketing trends in 2016 are discussed in this Blog.
Digital/ Online Marketing trends in 2016.
1. Growth of Video Advertising
Few years ago watching a video ad on on Facebook wall was a boring task. But nowadays marketers are so creative that they come out with very interesting advertisements and we are ready to spent our data to watch their brilliant works. Both International brands and local brands are ready to spent money on Online Video Advertisements. In 2016, Video Advertising Marketing will grow and channels like Facebook, Google Adwords, Bing Ads etc will be promoting these advertisements.
Already we could see a drift in traffic from desktop to mobile. These days people are using mobile for browsing than desktops. Hence, optimising your website for Mobile is very important in Digital Marketing. In 2016 we may see that mobile traffic volume will increase drastically and Digital Marketer may forced to shift their concentration on Mobile Optimisation.
See More about Mobile Optimisation. CLICK HERE
3. Tackling AdBlockers.
We all use adblocker extensions on our Browser to avoid unwanted advertisements. In 2016, a digital marketer need to find new ways to avoid such adblockers. In few sites, they are insisting to pause adblocker in order to continue browsing the website.
4. Growth of Social Media Advertisements
Facebook Ads are quite common and its usage is increasing all over the globe. Local Business also have started using facebook ads to promote business. More Social media channels like Twitter, Instagram, Whatsapp are also building their presence in Social media advertisements. Twitter have already working on it. Facebook Messenger will soon start listing ads. Social media experts predicts that by the end of 2016 social media ads share will become 16% of total digital ads spent.
Refer :
Ad blocking or ad filtering is removing or altering advertising content in a webpage. Advertising can exist in a variety of forms including pictures, animations, embedded audio and video, text, or pop-up windows and can employ autoplay of audio and video. All browsers offer some solution to the problem, either by targeting technologies (Adobe Flash/Shockwave, Windows Media Audio files, etc.) that are used to deliver ads, targeting URLs that are the source of ads, or targeting behavioural characteristic of ads
Source : articlesbase.com
0 comments:
Post a Comment