Keeping up with google at all times or checking on trends after trends in Digital Marketing can be so tiring. The industry is so volatile and changes rapidly. So, one trend that might have been deemed as the best trend of 2015-16 might turn out to be the worst strategy. But a good professional will always follow a few 'evergreen trends.' Just like universal fashion choices that don't fade away with time, there are trends in digital marketing that wouldn't fade away. So, they shouldn't be ignored!
Real-time marketing
Real time marketing involves smartness, presence of mind and creativity. Unlike creating a strategy beforehand, Real-time marketing requires creating plans based on current events, trends and consumer feedback. This "on-the-fly" process is a form of market research inbound marketing, which seeks to acquire appropriate consumers for a particular offer. But you still need a base strategy before its implemented.
Quantified self
Quantified self is a process of combining technology with data acquisition. This is a fast growing trend, which minutely monitors the day-to-day life of a person in order to help them measure, analyses and improve their lives by making better use of the data acquired. Despite lurking concerns over privacy, this trend is becoming a growing force in the market. Using a variety of platforms such as activity trackers, foursquare check-ins etc. people are sharing their personal data at a phenomenal rate in order to get better returns in terms of their lifestyle.
Multichannel attribution
Multichannel attribution is the current hot in the marketing industry. The process is complex and requires patience for understanding. Firstly it involves identifying and evaluating a set of actions that contribute to a desired outcome and then linking these attributes together in a fashion that it forms a cycle. This allows the marketers to advertise their products and visualize their impact.
Content marketing
Creating, curating and cultivating content is one of the most important things that a marketer needs to do in order to create a content marketing supply chain. This enables the company to secure higher ratings on search engines, which in turn increases its visibility. It is one of the very basic things, on which rest of the marketing techniques are completely dependent. Content forms the communicative platform on which marketers and advertisers get to showcase their talents.
Responsive design
With the constant upgradation in technology, the interactive world is constantly changing. Now various devices are able to connect with each other in order to share information or project something. It especially applies to mobile platforms, such as smartphones, tablets, laptops, smart watches etc. Such a situation calls for responsive web design, which allows a website to mold in and perform optimally based on the devices its being browsed from. This in turn invites more viewers or the so-called potential consumers.
Digital marketing hubs
Digital marketing hub is a platform spanning across various digital marketing domains, which assembles all the data so that it can be used in real time.
Source : articlesbase.com
0 comments:
Post a Comment