As crowdfunding is becoming a well-liked concept all over the globe, there has been a significant increase in the number of people choosing to get crowdfunded for their respective ideas. Various crowdfunding platforms are flooded with campaigns which are eager to raise funds from the crowd. Therefore, it is not easy that each project present on any platform gets into the limelight.
With project owners and companies opting for crowdfunding as Marketing Avenue rather than just a medium to raise funds, the concept is taking pace, and there are very minimal chances of campaigns getting zilch through the process. Moreover, the theory of instigating the project and waiting for the backers to contribute is a clear myth.
The project owners are eager to popularize their idea and to get a press release out of numerous live projects is a big accomplishment in itself. Journalist receives plenty of requests to pen down the upcoming big crowdfunded movie, game, product, you need to present your campaign as a one-off to bring it in the prominence.
Stated below are some crowdfunding mistakes which are most likely to occur and can make you lose the race:
Mistake-1 Too scurried
The crowd always chooses to be with the crowd, and so as your media journalist. Remember, they publish your story only if the crowd likes it and wishes to read about it which in turn gives them the spotlight and this is reflected by the amount of contribution/support you get from the crowd. Don't hurry to send your PR to the journalist unless there is a considerable quantity of traction on your campaign which will be reflected in funding. As it will only lead to the rejection of your story.
Mistake-2 Lack of Artistry
This could be one of your major setbacks while forwarding your press release. Make sure it is written with great skill, and whosoever reads it finds interest. Mind it journalists are a live wire and will never take initiatives to beautify your article; they have a lot more articles in a ready to publish state. Don't forget to inculcate images and links related to your project. Also stating appropriate information in an easy to understand manner would serve as the cherry on the cake.
Mistake -3 Not being Finicky
There are a lot of platforms available which function on the pay and publish phenomena. Though some of them are quite popular too but there are platforms with similar traffic charging less than the former. Therefore, be fussy while selecting the platform and have a comparative analysis of the same. Make sure that wherever your article gets published, it is highly distributed.
Mistake-4 Strewing all day
Be very focused while making efforts for your press release to be published. Mailing your press release to each journalist present in the town will be a waste of effort, time and energy. As most of the media persons pick up the article from social media, and there will be some who write about the article near to your idea/product but not your crowdfunding campaign. Rather focus on a few and get maximum benefit out of it.
Mistake-5 Making no use of your PR
Getting your press released doesn't mean you are done rather you are highly screwed if you do not make use out it. Don't let your PR just go in vain, try to extract maximum possible marketing you can do with the help of this press release.
Source : articlesbase.com
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