If you're like most people, you'll confess the fact that you're not getting enough clients for the advertising dollars you invest on Facebook. And in the worst case scenario, things can turn ugly when you invest money and time on Facebook only to end up with one or two clients, and they often come far in between.
It's frustrating to only hear stories of some internet gurus using the social media giant to leverage their products and efforts to earn bug bucks, while your efforts seem not to yield any fruit. But what if there was a way to copy their style of marketing to gain Facebook leads in a short period of time, and without really struggling? If you want to find out the answer to your struggles in getting Facebook customers, you must understand the whys.
Here are the 3 main reasons you're struggling to get quality Facebook leads
1 You're not being specific to your audience
To effectively market to an audience on this social platform, you must put yourself in their mindset by trying to discover the questions they are asking.
For instance, if you're a fitness coach, you might be experienced in a niche topic like "how to trim down your tummy". If you have products you're selling to help facilitate quicker results, it's helpful to note that a significant chunk of your audience will be looking for how to naturally trim down stomach fat. This might be contrary to the assumption that the people you're targeting are looking for products to help them achieve this goal.
Therefore, to address this problem, know the question they are asking before you can invest any effort on Facebook.
2 Wrong demographics
To address the point discussed above, you will need to identify who your audience are. When you're specific with the demographics you're targeting, it will be a lot easier for you to reach them with the right message they want to hear.
If you offer a knitting course for example, you might find yourself targeting women between the ages of 18-40. You might just be surprised that this category of people are only concerned with fashion and are not looking for a knitting course.
Now, if you shift your attention to women who are well above 40 years, you will realize that this demographics isn't really concerned with fashion or how to look trendy. This population may be interested in knitting topics and companies that are offering knitting supplies at best.
So to reach out to the right demographics, identify what your people are following on Facebook, their favorite publications, pages, chat groups and so on. This will give you insights into who your audience are and what they are looking for.
3 Not leveraging your time and efforts
Majority of the businesses struggling to find clients on Facebook sell products that don't resonate well with the clients they target.
If the product you're promoting involves most of your time to yield any significant results, it's not a good product.
Also, realize that it takes just as much effort to market a product worth $1,000 as a $50 product. The bottom line is that you want to make the potential returns much higher than the effort and time you're putting forth.
Conclusion
To get new Facebook customers fast, address the 3 points above and you'll be fine. It's a matter of being smart with your products/services and marketing tactics as well. There's no special formula or luck in this case.
Source : articlesbase.com
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