Why marketers should start advertising on videos

Why marketers should start advertising on videos

When managing any business, marketing is one of the important things that are looked upon to make the business grow.

Being able to reach many people with the information about the product will make them start looking for it. In order to reach a large number of people all over the world, there is one sure way that anyone can use to make the products reach many people without spending too much.

Advertising on videos is a sure way to grow the business in a cost effective way and can be the best marketing strategy, as it has almost 100% conversion rate if it is done right.

What we mean by ( if it is done right )?

When we talk about advertising on videos, then the best place for videos is YouTube for sure, and youtube provide you away to advertise on their videos, through Google AdWords, but this is NOT the right way to advertise on videos, as Google Adwords will display your ads based on geographical locations disregard of the video audience interests.

For example, someone advertised a weight loss product on youtube videos through Google Adwords, and lets assume he targeted the city Illinois now I am in Illinois, and on every video I will view I will see this weight loss ad, I like every one else search for videos t that interest me, I view a video on How To Cook Chicken Wings, I see the weight loss ad, I view a video about Make Your Own Nail Polish, again I see the very same weight loss ad, that is because the advertiser of this ad has targeted my city, but he did not assume that I have no interest in losing weight because I am already thin, and how many others like me have viewed the ad without buying.

The result the advertiser will keep paying for his ad and wondering why he is not making sales. While if when I viewed the video about How To Cook Chicken Wings , an ad for a BBQ sauce showed up , most probably I would buy it, and when I viewed the video about Make Your Own Nail Polish, an ad for Nail Polish remover showed up, I would most probably buy it.

So it's the very same media but the difference instead of targeting location I target interests, something you can never get with Google Adwords.However you can get that from www.SponsoredShow.com because at SponsoredShow.com you will find all youtubers who are ready to display your ad on their videos, and these youtubers are usually specialized on one topic.

So what you need to do is to go to SponsoredShow.com and search for a video maker that talk about the topic of the product you want to market. Ones you find one you will find next to his profile a contact from, just contact him and get your ad displayed on his next video.

In this way you will be reaching 100% targeted audience, as if you display your ad of weight loss on a video for a girl who review beauty products, then bingo every single view of that video will be a sale for you, as everyone watch her videos wants to look better, and her subscribers for sure trust what ever she recommends that is why they subscribed to her channel.

 

Source : articlesbase.com