Marketing strategies change with the times.. Technologies come and go and advertising platforms evolve to take on new colors.. The eventual aim however remains the same – winning customer loyalty and establishing your business as a known brand. However some marketing strategies have stood the test of time, coming out as effective and impactful, no matter the era, platform or product they are used to promote.
The strategy of using promotional items happens to be one of these advertising formats. Here are the top ways in which this marketing strategy can be adopted to promote your business.
# For customer retention and appreciation
Promotional items are considered to be some of the most powerful yet inexpensive gifts you can giveaway to customers to show your appreciation for their loyalty to your brand. These gifts can also be given away as a means to woo people into using your product for the first time, with the item serving as an additional reward. No matter the scale of your business, these strategies can prove to be an extremely effective tool to impact the mind of your target audience. Gifts to existing customers include everything from free sticky note pads sent out by office supply companies to imprinted sugarless mint tins handed to customers after a tooth cleaning at the dentist.
# Recognize and improve employee performance
Promotional items that contain your branding information also prove to be an effective HR management tool if you are looking to extend your appreciation towards the people working for you. The idea is to showcase your recognition for your employees' good work by giving away gifts that are both inexpensive and prove to be an effective marketing tool. These gifts are often used as incentives by companies to instill a sense of loyalty in the minds of employees towards the organization.
# Generating awareness about new launches
Pick out a promotional item that will prove to be useful for your target audience and you have an amazing sales vehicle ready for the launch of your new product. Nothing generates sales leads as well as the promise of a free gift. Whether you use promotional items as a thank you for referrals, or send a free gift to anyone who responds to a direct mail response postcard, the lead generation potential of promotional items is unparalleled.
# Fundraising events for contributing to society
There can be no better way to generate some goodwill for your business and contribute your bit for the society by holding fundraiser events and getting donations. These can be managed through promotional items which will bring in contributions from the masses as well as serve as marketing vehicles for your brand. Because of the wide range of promotional items available, it's very easy for non-profit agencies to tailor promotional campaigns that take advantage of more valuable incentives for higher levels of donations.
In case you are looking to buy promotional items in Canada, visit the website www.conceptplus.ca.
About The Author
Jimmy Davis is a marketing expert who also likes to write various articles and blogs, helping small business houses in generating maximum impact from their marketing strategies. He recommends ConceptPlus.ca as the best name to trust if you are looking for promotional items like personalized coffee mugs, wine glasses, pens, t-shirts and the like.
Source : articlesbase.com
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