The competition for getting user attention is at new heights. In order to attract smartphone users to your app, make sure that it is impeccable in delivering optimum performance from the get-go. Broadly, there are 4 areas that you must take care of before deploying your mobile application development.
Creating an Experience
Sadly, there are thousands of applications that are the part of "use-it-&-forget-it" category. What I have observed is when a client communicates her idea to us, she, generally, clearly mentions the services she wants to deliver to the end-users; the missing part is "how" the services are going to be delivered. Mobile users don't have patience to understand how an app works. It should just work for them.
The interface design (or custom UX/UI design) should be visually attractive and user-friendly.
Monetization
Advertisements are intrusive, but they help in keeping the lights on.
The problems arise when you opt-in for in-app advertisements instead of charging a subscription fee for the services or making the app a paid one.
There is nothing wrong in opting for in-app advertisements, as it helps you offer your app for free to users and build a user-base, but you need to strike a right balance between revenue stream and user-experience. Simply giving more real-estate to advertisements wouldn't make people click on them. I would always recommend to make a paid ad-free version if its free version has ads. One can also keep one's app free and ask users to pay to use some extra features that are not available in its free version.
Calling them Back
What if a user abandons your app but doesn't delete it? E-commerce apps can easily push notifications regarding the offers, but what if you don't have a scope of offering such offers?
There can be several ways of coaxing the users into using your app if you try to be a little more creative.
Responsiveness
Maintaining the app's responsiveness is easier in iOS than Android. There are limited form factors of Apple devices and thus ensuring an app's compatibility is relatively easier. Android, on the other hand, is found on a range of devices varying in screen sizes. Several applications on Android Tablet seem to be just the blown-out version of the app originally meant for smaller screens.
If your buyer's persona is likely to use a tablet, you should make sure that your app is delivering as good an experience on a tablet as it does on a smaller screen. The better the responsiveness, the higher the usability.
Final Words
If your app is value adding, it deserves the attention. Incorporating some simple things and changing the way how your app delivers on the users' expectation can bring brilliant results.
Source : articlesbase.com
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