We all know it's true: to have a successful, growing brand, you need to have a strong online presence. Nothing helps to build up that presence like social media marketing. If you want to reach more people and build greater brand recognition, then you need to make sure that you are spending the time needed on social networks.
Traditional marketing techniques and rules are not dying. They are evolving. They are changing to better fit into the world of today's consumer. At the foundation of social marketing you will still find the keys to successful marketing that have been around since people have been trying to sell sliced bread.
Knowing how to make a winning marketing strategy is simple. Keep these ten words in your mind as you approach every avenue in growing your business and you will have that solid foundation for promoting your brand.
Listening
Marketing on social networks is more about listening than talking. It is a place where you can find out what is being said and learn about what is important to your target audience. From there, you know what content to create and conversations to start.
Quality
You have probably heard it before, but when it comes to online connections, quality is more important than quantity. Sure, it would be nice to have 10,000 followers. But if you are getting zero interaction with those people, what is the point? It is better to have a smaller, more dedicated audience that engages with your brand.
The quality point is also important to keep in mind when it comes to producing your online content. Make something your audience wants to read, even if it's only once a week, instead of flooding their news feeds with nonsense.
Focus
Do not spread yourself thin by trying to be all things to all people. Know where to focus your energy for marketing and plan accordingly. If, for instance, the majority of your target audience spends time on Facebook, do not worry about putting a lot of effort into all the other social networks out there. Put your attention where it will do the most good.
Compounding
The better the content you put online, the more likely it is that your content gets shared. When your article, blog post, tweets, Facebook posts are shared, you get more notice from search engines like Google. This only increases the way people find you online.
Influence
Social media is full of influencers. These are the people who have already built credibility as an authority in the industry. Find ways to connect with these people and you can find a source of new fans for your own brand.
Look for people who may be interested in what you have to offer in products or services. Show yourself to be knowledgeable and interesting and you may find those influencers sharing your content with their followers.
Value
Do not use social media as an advertising board for your products. It is not a shopping mall. Social channels are a place to give value. People want to interact, engage, build relationships, make connections. Be a brand that gives people something good to talk about and word will spread about your brand more organically.
Acknowledgement
Always find a way to respond when someone reached out to you online. If they post something to your Facebook wall, like it, leave a comment. This is the key to building relationships with the people who want to support your brand. Acknowledge that they took the time to say something to you and respond.
Reciprocity
If you want your content to be shared, then return the favor. Find interesting content that others are posting online and share it with your audience. Do not expect others to share your things if you are unwilling to do the same.
Accessibility
An important part of building up your brand on social media is to be present. You do not have to be glued to your chair in front of the computer all day, but spend enough time on there to give replies and engage with people each day. Your audience wants to know that there is someone listening on the other end.
Patience
Success in any form doesn't happen overnight. This is especially true for social media marketing. Be patient. Do what needs to be done each day and the results will come.
Source : articlesbase.com
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