However, their use for promotion is a more appealing option for those looking to advertise or disseminate product information in a more cost-effective manner.Pulpboard Coasters 101 Pulpboard coasters can absorb liquid up to twice their actual weight. They can also keep their shape after several uses. The paperboard used are absorbent and thick enough to handle moisture.Pulpboard coasters come in different shapes and sizes and varying thickness (from 35 pt. up to 110 pt.). Their sizes can be adjusted and any shapes can be tailored with a custom dye. The physical specifications of the coasters vary depending on the budget and requirements of the client. They can also be eye-catching customer giveaways during special events, tradeshows, or company conferences. There are different types of coasters, but pulpboard is the most durable one in the lot. There are other paper products that can be used for coasters, but if reusability, absorbency, and quality matter, pulpboard is also the coaster to beat. They can endure the abuse of use – just let them air-dry when soaked and they will be back in good shape and able to absorb moisture again. That is one practical way of continuous marketing.Pulpboard Coasters as Little BillboardsLikened to a billboard, but only smaller, a coaster is a very popular promotional medium which can easily boost brand recognition and awareness. Owners and marketers of bars, restaurants, clubs, and private events can depend on coasters for maximum exposure of the products or services being offered. The advantage of this smaller version of a billboard to its giant counterpart is its affordable price tag, even with the high-quality material used to make them.
What makes pulpboard coasters better than a billboard?• They are more cost-effective.• They have longer message retention.• They have size and shape flexibility.On a more practical aspect, the coasters can be brought home to be reused. Billboards just stay where they are as people pass by day in and day out. A quick glance at a billboard is not usually enough to retain any marketing pull. On the other hand, the stunning graphics that can be printed on coasters make them memorable, especially if often used.Pulpboard coasters are used for special entertainment as well. For instance, club owners usually use this coaster to challenge customers to try something out, something different like drinking a new product or trying a new service. Similarly, the message can also be delivered through a billboard, but somebody with the coaster right in front of them for hours will most likely retain the thought even after he has gone home.
Source : articlesbase.com
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