Consider 2 scenarios! You are representing your company at a business meeting with a potential client offering your products and services; what would you prefer?
1. Giving long detailed explanations to your potential customers with long talks and discussions
2. Show a crisp, short, detailed video describing your business, products and services
What makes it quicker, easier and efficient? What creates a bold impact? What builds a company's image? What shows a company's outlook and readiness to take on a modern thriving future?
Read on below to know how a Product or Business Explainer video adds value to your business.
1. Clarifies the objective of your product
When things are seen and heard, it creates a lasting impact in comparison to just text and talks which may be tricky in terms of the way it may be interpreted. Videos on the other hand help a potential customer in better understanding of the product and service.
2. Generates Interest
Images and videos on social media have increased multi-fold and in the business sphere as well these social signals help in spreading the word.
3. Increased conversion rates
Feedback analytics from videos posted on the business website and social media pages help in knowing customer preferences by tracking the traffic, views on video and other data.
4. Google Search Ranking
An explainer video on a business website means more exposure and better ranking on the google search page in comparison to endless blocks of text. Hence quicker understanding and purchasing decision for the customer.
5. Increased Web traffic
Going "viral" on YouTube means better visibility among a large audience in a short span of time; giving more company and business visibility and in most cases a sales boost.
6. Helps the audience to retain the information as well as look back through it.
Videos are a great way to know about a product and re-check information as per your convenience and word-of-mouth is a great way to share your business information through potential customers who are interested in your products and services.
7. Shared Videos across platforms
Your business video could be shared across different platforms such as YouTube and Vimeo apart from just social media and website making it available to everyone from all devices.
Videos form an excellent marketing tool, yet being affordable and effective leading to increased conversion rates giving product clarity to the audience and potential customers along with easiness from the business perspective to inform, educate and show the business, its products or services leading to overall business efficiency and even better ROI and increased sales.
A bland paper pitch is…okay let's face it—boring! Liven up your pitch by using an explainer video. PowerPoint Sslideshows or pamphlets with a bunch of words and pie charts don't help much in engaging your audience as a well-produced explainer video with a solid script and engaging visuals has the power to capture the attention of your audience immediately.
Zweezle a corporate video production company in Bangalore specializes in corporate, product and explainer videos with wide expertise and specialization in videos helping you in carving the most detailed yet precise corporate, business or product explainer video.
When it comes to video production Bangalore, Zweezle is one of the reputed company that creates all types of videos including live shoot videos, explainer videos, animation videos, corporate videos, product videos etc.
Source : articlesbase.com
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