If you are aiming to attract more visitors to your website, the only way forward is to invest in Search Engine Optimisation (SEO). Whether you undertake the work in-house or engage the services of an external team, SEO will require a commitment of time and money. Having said this, when executed properly, SEO activity has the potential to expand the reach of your brand and marketing messages. In time it can help your business to grow and generate a return.
Search Engine Optimisation
SEO covers a number of changes to your web pages to ensure that they are relevant to the searches that are being made when individuals are looking for what you offer. This is known as on-page SEO. Improving the loading speed of your website and regularly adding blogs that provide useful information and a consistent message about your company are two examples of on-page SEO.
SEO also involves work on other websites, which have a direct link to your web pages. The relevance and authority of the other sites will have an impact on the success of off-page SEO. Posts on social media pages, online forums, directories and guest blog sites are all examples of off-page SEO. It is important that any post is original, so the exact same content shouldn't be used to direct traffic from a number of other pages.
Another element of SEO is paid listings. Normal SEO activities focus on improving your website, so it delivers the best possible user experience. This is a long term strategy that benefits your potential customers and your business success, but it takes time. A more immediate alternative is paid listings, which are ideal for promotions, product launches, events, however the minute you stop paying, your pages are no longer in the top slot.
SEO Expertise
Large companies tend to have an in-house SEO specialist or team, but this isn't often a luxury afforded to SME's. The options are to ignore SEO, to outsource the work to a specialist company, or to develop knowledge and assign time for SEO within your team.
Ignoring SEO
Whilst most business owners understand the importance of a website, relatively few see this as the start of a process which requires SEO in order to be successful. Ignoring the need for SEO is fine if you have no plans to market your business online and attract new customers.
Outsourcing SEO
It can be challenge to hand over the marketing of your business to an external party, but in many cases this is the most effective way to ensure the work is done. If you are seeking a suitable SEO company, ask other business owners for recommendations. Also check where the SEO company ranks in a geographically based search, as this will be an indication of their skills and results.
SEO Course
If you plan to undertake SEO in-house, knowledge can be gathered from a variety of resources including books, local courses, online tutorials and online courses. These will help you to focus your time and efforts in areas which are most likely to lead to positive results. If you are looking for an online SEO course, which allows you to work at your own pace, a great free resource can be found here: http://eltonboocock.com/online-success-course-2/
Source : articlesbase.com
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