Digital signage is generally used for marketing, exhibitions, public installations, way finding and outdoor advertising. They make use of technologies like LED, LCD as well as projection to showcase content, such as video, streaming media, digital images and information. These signs are generally seen in museums, stadiums, transportation systems, hotels, retail stores, corporate buildings and restaurants.
Now-a-days, customers generally opt for digital sign boards that make use of digital media distribution systems and content management systems that can be operated from a personal computer, media hosting providers or servers. Digital signage content is easily and frequently updated through the interactive abilities of a real world interface, such as touch screens, image capture devices or movement detection that enable the types of signage to adapt to the way through which they are being used.
Digital Signage
This alternative is widely gaining acceptance and one of its specific use is while advertising out-of-home. In this type of advertising, advertisements, video content or messages are visible on digital signs to deliver targeted messages, to particular locations at a fixed time. It is generally referred as digital out of home.
These kinds of signage are prepared under the supervision of a sign boards manufacturer. Trade groups like Digital Signage Federation and Digital Place-based Advertising Association often represent firms in the given market area and keep a watch on the standards practice prevalent in the market. The digital content on a signage are displayed in the format, such as text, images, video and interactive interfaces. The text is in the scrolling form updated through an external newsfeed source.
How It Works?
The scrolling images are in the form of digital posters of advertisements and videos that are shown as commercial TV ads. The interactive interfaces combine with Kinect Sensors and Touch Screen, thus, allowing two-way communication with users. It not only helps in user engagement but also allows advertisers to gain insight about customer behaviour. There are specialist firms who work upon the content designs but they are often expensive and their ROI is uncertain.
Role of Content Management System
Today, the digital content managed through content management system comes with built-in tools to lead advertisers combine video, audio, image for easy interaction. The content management system allows the content to be updated easily every day. It is either done through a manual way or with the help of a scheduling system that uses data feed from content providers, such as Thomson Reuters or Canadian Press.
Digital signs need hardware for content delivery. A digital sign installation includes components like display screens, media player and a server for content management. Single server for content management can support many others.
Source : articlesbase.com
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