Share your rich experience through referral programme

There are many organisations which are being driven by referral cultures. These organisations always look at the best practices that revolve around main principles of the program itself such as the response generated from referral program, referral awards, communication etc.

Hence, if you follow best practices in referral programs, you can definitely get benefits from others' positive experience who had earlier experimented with new referral initiatives, thereby making a  great deal of success.

Now, let's discuss how you can share your rich experience via referral programmes:

• Brand the Referral Program: In today's world, the more marketing effort you put in a project, the more success will pour in for you. It wont be wrong to say that the success of project depends on the marketing effort behind it.  You can always brand a referral program with a catchy name and logo. It helps in giving this referral program a purpose and employees feel motivated with this initiative.

• Create awareness about referral program: You can share your experiences by making other group know how to create awareness about referral program.

• Keep the communication straight about referral program: Always be confident on the rich experience you have garnered over the years. Hence keep the communication straight about the referral program. There are many communication channels such as emails, 24-hour help line, chat, blogs, etc through which employees can be updated.

• Integrate Social Media to the referral program: You can also share your rich experience via social media about the referral program. This is a true harsh fact that none of the employee referral programs is complete without social media. Advanced employee referral tools such as ZALP has been using social media for unleashing the potential of the referral program. The online world today is as strong a part of everyday life as the physical world we have inhabited. Therefore, it has become important for us to maintain an active presence online. The social media can extend a helping hand to employees to know about their job postings with their networks.

• Introduce referral rewards system: Referral rewards system could be introduced as the biggest driver of motivation for employees so that they participate in higher numbers in the referral program. With a rich experience, you might be aware of the fact that only such reward programs should be introduced that seek to reward all in one or the other way. Or else it might end spreading negativity.

• Benefits of referral programs: Goethe University Frankfurt and the University of Pennsylvania, did a research on referral programs and customer value and found that referred customers were more profitable and loyal than normal customers.

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Source : articlesbase.com