Businesses looking to increase their online presence would find Charleston SEO an excellent option to go for with more targeted traffic coming to their websites. However, without a clear transparency of the SEO industry, it sometimes becomes confusing for businesses to determine what return on investment they would be getting through the SEO technique.
This is more so as many SEO industries employ "black-hat" techniques that do not follow Google and other search engines policies. Hence, it is important that the SEO Company hired follow "White Hat" technique which is the ethical way of doing SEO.
Job performed by SEO for Your Business
Before hiring any SEO company, it is wiser to know exactly what services will be received by the SEO and how those services going to translate into measurable results. One should be cautious of any SEO that offers a guaranteed ranking as it is impossible to assure a ranking with Google or other search engines.
On-site and Off-Site SEO
SEO involves both On-site and Off-site techniques. In On-site SEO, the website is analyzed and the site structure, keywords used, content, loading times of page, HTML and CSS with which the site is built are considered. With a good On-site SEO, the end users are benefitted and also remove any technical glitches, like duplicate content that search engines fail to understand. Off-site SEO creates backlinks to your sites from others. Backlinks are considered as a vote for your website and it is given a Page Rank as an authority score.
To Follow or to Nofollow...
There are links that carry no authority; there are many links with a nofollow attribute that informs the search engines not to consider the link as a vote. A nofollow attribute to a link is known as "dofollow" and the page rank of the page is passed to the linked page. It makes sense not to nofollow internal links as any page rank that would have been moved to the link is lost.
The Source of Those Links
A good SEO will build different backlink portfolio for your website. it is important that only high-value links as are available in blog posts are included in the portfolio.
Your Business, Your Needs
It is important that your SEO discusses with you about your business needs and goals and also find out your target audience. Without this knowledge, they are not likely to find keywords that would attract potential customers to your business.
Added Value
It is also important for your SEO to do extensive research on your competition and tell about the keywords that they are targeting and the required time for competing for the same keywords.
The Bottom Line
The first month remains a bit more expensive as the on-site SEO as well as the keyword and competition research take place. There is a wide variation in SEO rate. Depending on the level of service required, it makes sense to find a Charleston SEO that charges a decent amount for a good campaign targeting the required keywords. But do remember not to risk your SEO campaign by hiring the services of SEO that adopt black hat SEO techniques.
Source : articlesbase.com
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