Content refers to any kind of words, phrases, video and audio that has been accumulated from information and ideas, so that others can consume. It is the type of communication done in any medium that builds trust and authority among ideal customers. Whereas, content marketing is a technique of creating and distributing relevant native content that attracts clearly defined audience. Its main objective is to drive profitable customer action and increase business from existing customers.
With the growing significance of content marketing in branding, it has become equally important to raise awareness about the multiple dimensions of the concept. Its been depicted that almost 93% of organizations rely on content marketing for brand building and demand generation, keeping its pros and cons into account. Owing to the smartphone revolution, desktops are not considered to be the primary source of online data consumption for consumers, who spend most of their times on mobile screens.
Now, when everything is going mobile-only, the knowledge to create and optimise content for mobile is the key to any successful content marketing campaign. Consumers are now acquiring a mobile-first mentality and brands are focusing more on creating innovative content that is mobile responsive. This transition of social media from desktop to mobile platforms brought new opportunities to mobile marketers. They get involved in creating new strategies that can be used for the growth of content marketing for mobiles. All these require a wide range of channels and platforms that can target to increase audience involvement.
For effective mobile content, the following pointers should be kept in mind. The content that is to be incorporated on mobile should be crisp, attractive and above all informative, shareworthy that call for maximum user engagement. We all know, images or videos are preferred more over words. Hence, it comes as no surprise that video advertising is one of the backbones of a number of social networking websites such as Twitter and Facebook. For instance, one can think of Vine videos or even YouTube videos, which have an excellent viewership and help marketers reach out to their target audience.
To explore the world of mobile marketing and increase its services globally, Affle, the mobile marketing platform was established in 2006. Affle is considered to be the architect of its end-to-end MAAS platform which serves the needs of leading commerce marketplaces, app developers, marketers and publishers globally. It provides an extensive audience outreach over its own marketplace and helps in private exchanges and programmatic channels. Mobile marketing being its core objective Affle is focusing more on providing innovative content to attract worldwide consumers.
Source : articlesbase.com
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