A company's website will always be the core of most local businesses, especially in terms of having a firm online presence. As a matter of fact, almost all small businesses invest generously on the web presence category, including web design and hosting.
Yet, as explained by Perth Web Designs, despite the central role of a website, the majority of these small businesses continue to struggle in developing one that can be easily found in search – let along providing information, engagement and trust that every consumer is looking for.
Below are four keys you need to consider in order for your local business website to be successful.
Always Make Contact Details Visible and Consistent
Contact information should be easily available, as it is needed to convert every website visit into a sale. It also plays an important role in helping your website rank higher in search engines. Although incorporating contact information ought to be a no-brainer, the stats, however, continue to show that almost all local businesses take this central component of their site for granted.
Moreover, it is important not to bury contact information in either the About Us page or Contact Me section of your site. Doing so can make it harder for your contact details to find, as it should be prominently displayed on each page, highlighting the method that your business is most interested in having consumers use to reach them.
Trying Placing a Live Chat or Contact Forms
You can always keep a conversation with your customers going by placing a live chat feature or contact forms. Your local business doesn't have to wait for calls to come in, so as to start a conversation about a sale. Live chat services enable your business to engage fully with every visitor on a 24/7 basis, as you talk about the products and services your company offers. Lastly, this process can address some concerns/issues that may be inhibiting the consumer from moving forward with the purchase.
Choose an Interface that is Both Easy-To-Use and Appealing
Although you may not always judge a book by its cover, the consumers you are targeting just might. Remember, investing in a contemporary website with a color scheme that is visually appealing along with a straightforward navigation not only makes your site more attractive and seamless to navigate, but can also reflect the professionalism of your business.
Nevertheless, always consider the pros and cons carefully prior to creating a website with Flash. Yes, it's visually compelling — but Flash limits your site's search ranking potential, as the content can't be scanned for keywords. Also, it increases your website's load time, requires software updates, and may be incompatible with some browsers — all of which may frustrate consumers enough that they simply leave. Another issue is that Flash does not appear on some smartphones, which is a significant disadvantage given the rapid shift of consumers toward mobile local search.
Always Utilize Defining and Searchable Keywords on the Front and Backend
In order for your website to be found, your website should always and consistently feature keywords that consumers will use the most, especially when searching for your products and services. Hence, before drafting your site's content, try writing down a list of keywords that are most applicable to your business and that you believe consumers will type in most to find you.
According to Creative Web Design, you can always add both technical lingo and layman's term descriptors of each offering, as you won't have a concrete idea as to how much background the searcher will have on what you do. And when you start your contents, consider incorporating those keywords throughout; however, only in ways that make sense from the visitor's perspective. Of course, you wouldn't want to overdo it; otherwise, it will appear as a scam – both to the readers and the search engines.
Source : articlesbase.com
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