1. Mobile friendliness
Google has been started pointing out those websites which are not mobile optimized. If you arbitrarily pick any cell phone to open any non mobile-optimized website via Google, then it blows you to the standard home-page and Google will notify you there cannot run properly on this system. This thinking result can persuade the customers to keep the web site. Google has made the factors simple and tie the mobile websites with mother or father URL to provide you better consumer encounter. Additional take care is required and you are vulnerable to related material, especially when you look for mobile-only websites.
2. Parallax Design
Among the contemporary website design trends, parallax design is the popular one these days, so you cannot refuse consistently rising parallax scrolling results. But, it is significantly affecting SEO. Obviously, it increases an alarm gong from SEO viewpoints as the worth of whole web site is considered by the search phrases that are spread out across one URL.
In short, parallax design assumes the scrolling results, which appears fine, but truth is just opposite and it is implemented badly. Furthermore, it impacts UX in negative way.
3. Fixed navigation & UX Design
Another most popular trend now-a-days are UX design & fixed navigation. This is not only due to the reason that Google gives preference to customer friendliness. If UX design is missing from the site then, it is really hard to come back the customers on a site. Powerful material and perfect market and keyword and key phrase research does not work unless your site provides user-friendly consumer encounter. So, bring the contemporary SEO rules and apply them expertly into the websites to create it look for engine-optimized.
4. Animations, Pictures & Effects
The demand of customers is changing fast and now everyone wants interesting visible encounter. With the contemporary technological innovation, the scale of the website development has also increased, which provides more rooms & opportunities to designers to include images, results and animated design and create the site attractive. Now-a-days the professional website development and designing companies keep these points in mind and created websites that is more user friendly and responsive, yet the websites bombarded with design can offer dreadful encounter to the customers on different smart devices like Mobiles, iPads, Tablets, etc. dilemma with the use of heavy images and lots of material is almost these depend on AJAX running material, which is not being listed by Google. However, look for engines have brought improvements in program understanding, but why to take risk for the site.
5. Off-screen Navigation
Off-screen fixing also impacts SEO. You will see a "hamburger" icon, when it comes into play that are used to display & cover up the mobile navigation selection. Like fixed scrollling, it directly effects pagerank. Sometimes, this approach makes misunderstandings, because many visitors don't understand burger icon and they surprise to see such factors. Due to which, customers can keep the site and go somewhere else and leads to increase in bounce rate of site.
6. Single Page site
One of the most stylish techniques, individual web page website design is continually eliminating SEO, because with these websites, you can focus only on 1 or 2 search phrases. And, if you try to improve the site of your site more, then the material available on same web page might turn into useless on-page SEO. Google is wiser than you to assess, so misleading never works here, because it may harm your site and directly impact your online presence.
7. Full width video on homepage
This particular pattern is more famous for websites that signify little and big businesses on the web. Having full-width video included at the top of your site gives your audiences a very easy and effective message about your organization's purposes. If your company is a start-up on the web and you would like to display your domain portfolios and recommendations, full-width video clips in the qualifications with strong typography and parallax scrolling is a sure way to go.
Source : articlesbase.com
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