There are hundreds of factors that help determine whether or not an app can get successful. It is simple to know how or why these factors are chosen. By studying the individual journey of every other app that gets launched every other day, you can conclude on few common traits that need to be a critical part of a successful app. This article highlights few characteristics of an app that touched lives of millions and that still manages to be a part of the lives of the users. The apps that were studied were the eminent lot of the current crops. If you are planning of designing an app or launching one, you need to see whether the following factors are met so as to forecast whether you will make dollars or will your app go into the dustbin:

Problem solving

There are millions of apps that are screaming for attention. The apps that serve a purpose get noticed else the entire cry goes in vain. The app must solve a problem. The app must be efficient to such an extent that the customer cannot think of leading a normal life without the help and support of the app. You must all be familiar with WhatsApp, Skype and Facebook apps, unless you live in a cave in a deserted island. These apps have managed successfully to create stardom to such an extent that smartphone users cannot think a life without these messaging apps.

Handy and easy to use

The interfaces of many apps are very complex and confusing. Such apps find its destined place soon; which is the bin. Great apps that hold a huge pie in market share are easy and simple to use. They have a user-interface that even a small kid can easily comprehend. The apps that are easy to navigate make to the top of the success charts. Do not give users beauty rather give them functionality- there they are! Happy as ever!

To cross or not to cross

There are several entrepreneurs or businesses who want to promote their services on every single platform available in the market. Also there are companies who prefer sticking to one platform. Well both of them just need to know that be it a native app or a cross-platform app; both of them need to find a place in the lives of their users. They can be identified number one only when they offer features that complement the lives of the targeted audience.

Customer centric

Customers are king! This phrase can be seen written in almost all the service providing companies. No app made to the customers on day one. After evolving and enhancing the in-built features, apps became successful. Hence it is important to change as per the demands and necessities of the buyer. The app must offer strong support and commitment to the users. The issues must be resolved with great responsiveness. Apps that keep its users updated about changes get a competitive advantage for their business.

Source : articlesbase.com

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