If you have a web presence with a lot of traffic, an email list, a Twitter following or paid search campaign, by all means use them to app store optimization tips promote your app. Popularity is really the key to visibility in this app store, so the more opportunities you have to make a user aware of your app the better. Link directly to the app in the iTunes store from your home page and a separate app page on your site and make it easy for aso app store search optimization the user to download for quick conversion.
Offer a lite version of a paid app. When looking at the keyword frequency of the 228 unique keywords in the App Store search suggest today, by far the most popular were "lite" and "free". Many developers are offering no-cost versions of ios app store download their paid apps and calling them "lite." This allows users to get some exposure to the app before committing to a purchase, and allows marketers to get in front of a potential increase app store ranking consumer they wouldn't have reached otherwise. If you have a lite app, use the words "free" and "lite" in the name and description of the site to get more exposure to your brand. This also gives marketers one more listing when someone is searching for relevant but not branded content.
Not happy with your rankings? Want to increase the number of reviews you have? Want to generate some overall buzz? Want to increase the chance that your app will be recommended when users view a similar app? You can do so by running a promo app store search ranking on your app. Temporarily have a sale or even make it free to coincide with a time of year, or pick a random reason to. Promote these deals on your social media sites. Additionally, there are a lot of 3rd party sitesthat automatically highlight apps that are on sale. Users on sites like that can even choose to be notified when apps they are following are on sale.
So what we did was we realized, "Hey, we're actually sitting on a treasure trove of data here about what is being searched for in the app store, how the app store seo app store search works." We had the whole catalog of both iOS app store including iPhone and iPad as well as Google Play for about three and a half years and we really have a lot of data in there. So what we did was we put that data on its head. Instead of app store optimization service exposing it to consumers, we exposed it to developers and we launched this product about five and a half months ago – well six months ago now and we've really seen an amazing uptake and awesome traction since then.
Source : articlesbase.com
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