Video leads the way in mobile advertising growth

There has been a significant rise in the video content on mobile because of the phenomenal penetration of phones globally.

As people these days are keen on watching videos on mobiles, marketers are shifting towards mobile video advertising rapidly.  This trend will grow exponentially over the next few years and mobile video advertising will certainly be the next major thing when it comes to video content.

Let's find out some reasons for this remarkable growth:

1. High Reach – There are 7 billion people on earth and almost 7 billion phone subscriptions. There's nothing better than mobile to reach and target people globally. And with the rise of mobile users in the world, video consumption on mobiles is growing manifold. This is the reason why more than 90 percent marketers in the world are reaching millions of people via mobile video advertising.
2. 2.      Share-ability factor - People share videos via mobiles more than desktops. If they find something unique, they share it with others immediately.  This has promoted the growth and this is why brands are focusing on creating something that can go viral. According to a report, more than 98% video consumption users on mobile share videos with others.
3. Video increases sales - When users watch your videos via mobiles, the chances of purchasing your product are higher. Reports say that 73% users tend to show high interest in purchasing the product after seeing brand's video on phones.
4. Effective than other forms of advertising – Recent study states that more than 72% marketers believe that video is the most effective medium via mobile.  So, Sms marketing, email marketing, etc take a backseat now.

Due to the surge in the popularity of platforms like moLotus, AdColony, AppLovin and others, the trend of video advertising has come in the limelight and these platforms can be considered major key contributors to the video advertising trend. Let's study about these platforms!

1.moLotus

A personalized & automated mobile ad platform, moLotus, helps brands to reach customers directly on their phones.  With the usage of this mobile ad service, brands can push videos in various high impact multimedia formats, and acquire new customers, upsell, cross-sell, increase customer satisfaction and boost revenue.

Also, brands can delight customers and clients, and make them feel super special with highly personalized greetings and messages.

Its direct and personalized approach, comparatively lower advertising cost and exciting multimedia visuals attract customers and help brands to increase their ROI. Many big brands in Malaysia, like Panasonic, Proton etc are taking advantage of this breakthrough marketing solution.

2. AdColony

It's a very effective and a leading mobile video ad platform and brands can gain benefits with its instant play feature. The usage of this platform helps to play the video without any load time.

Already working with 500 top brands, this platform is expected to grow its base in the foreseeable future.

3. AppLovin

This platform has realized the importance of video advertising and is using the trend very smartly. With real time programmatic advertising, it helps to target customers, increase conversions and reach customers rapidly.

The future of mobile video advertising is indeed very bright, and the coming years will definitely be very interesting.

Source : articlesbase.com