The business of advertising

Tall tale traces

Another myth particularly common among young creatives is that the business is all about TV scripts. The reality is 70% of the time, creative people are working on research, copy referencing and merchandise leaflets; the logic being that if you don't do the regular, maybe even boring jobs well enough, you just might not get the chance at the current holy grail of advertising — the 30-second TV commercial.

A flipside to this myth is one that's spread generally by youngsters who've had their first few tough months in the business — that newbies in the advertising have to work on either pitches, small brands or pamphlets if in creative, or at the more mundane aspects of organising meetings and do the infamous carrier-boy role as a young account executive.

While the industry folk admit there's some truth to this, they claim initiative is always rewarded. The person who wants to rise fast will hand in everything that's expected and then ask if he can work on a script or on the strategy for a brand.

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governments and their agencies, as...  

 

 

 

Source : articlesbase.com