4 out of some myths about SEO

If you have been an online player for a long time, then you must have came across a lot of information about what is termed as search engine optimization. Search engine optimization is an ongoing process and your website needs to be optimized on regular basis for long lasting effects. Some webmasters even in top SEO agencies mix it with the search declines associated with their website and hence myths are developed. It is true enough that major search engines such as Google make changes to the search algorithms that alter the online performance of many websites. Below mentioned are some among those SEO myths:There is no use of SEO-

This is the biggest myth that SEO no longer works People need to understand that the old tricks and tactics have no place in the transformed digital landscape. What's not working is the old methodology. For example creating a one page website won't work now as Google prefers authoritative sites now. These sites have a lot of webpages containing a lot of information regarding what products and services you bring to the market. SEO is not dead, it just has got a new life. Link building is not valuable now:

This is next big myth that most of the SEO experts consider. Link building used to have a great weightage and moreover it was not categorised. Now, it is divided into two parts- strong link building and weak link building. Strong link building is considered when your website has links to authoritative websites such as CNN, BBC or entrepreneur and weak links means non-authoritative websites. You should always focus on quality rather than quantity while looking for the links.   Social media activity has no effect on SEO:

Social  media advertising plays an important role  in getting you  strong links which is a great ranking factor. Though it is not considered as a ranking factors directly, but there are many more secondary benefits you can avail by doing it. Top SEO agencies do a lot of social media advertising as it is fruitful and effective enough. Emphasizing on short tail keywords:

Every website owner wants to get positioned for a specific keyword. For example , if you provide SEO services locally, then you must have thought of getting ranked by the magic keyword "SEO". Rather than emphasizing on short tail keywords, you  should focus on long tail keywords such as "SEO services local"  or  "How to do SEO?" or "Best SEO services".

Source : articlesbase.com