The popularity of singles events and other offline dating services have proven resilient over the past 10 years. From personal introductions agencies through to speed dating, face-to-face interaction has been a powerful force in the dating services industry. Now with the growing demand for specialised dating coaching services, the offline dating services industry is still growing. But with the demand for online dating taking over 60% of the complete industry in Australia, we can't deny which service is more popular.
Online dating swoops conversation topics, TV, online ads and other forms of media. It's growing rapidly, with the bulk of the market run by some big players, i.e. IAC (tinder, okcupid.com, match.com, Meetic Group) and Fairfax Media (rsvp.com.au and Oasis merger). While online dating grows into a sophisticated people magnet, the number of divorces between 2015-16 are forecast to rise- creating growth and more users. Another key external driver for the online dating services is online shopping, with revenue coming in at 16bn in Australia and with annual growth of 16.5% from 2011-2016 there's no denying people are becoming increasingly comfortable with the use of computers in their day to day life and personal chores.
As the industry tightens and competition rapidly increases, new markets open up and more opportunities arise. These opportunities benefit both the online dating companies and the end user, single/seeking people. These opportunities arise in the shape of greater matching, cultural dating sites, and other specialised matching, including technological advancements.
But with all the computer power in the world, there will always be people who prefer to meet face-to-face, especially when we talk about singles in the 30-60 age group. MeetUp in Melbourne is booming the best resource for singles events and it's hard to believe so many people are still unaware of what MeetUp is. A good news for singles events and offline dating is a swoop of baby boomers hitting the singles scene and actively seeking other similar singles. This generation is a lot more comfortable with an event or nice tour, rather than online dating conversations, creating new opportunities for offline dating services to flourish. Despite online dating appearing to monopolize the dating services industry, there is still great demand for offline services as human interaction is paramount in these cases. Although it's still unclear how popular these services will be and what shape they will take over the course of years, offline dating is going through a growth period.
Source : articlesbase.com
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