Hotels, bars, and restaurants are not without these marketing tools. After all, every drink or beverage brought to a customer is an opportunity for an advertiser to present a product, put emphasis on a specific name, and reinforce a specific brand.There are many types of beverage coasters and the cellulose tissue type is one of them.What are Cellulose Coasters?Cellulose coasters are made of linen-like tissue paper that can have a backing made of wax or of budgetboard. Like the other beverage coasters, the cellulose type is used to protect the table surface or any furniture surface for that matter. They come in different shapes and sizes and are very absorbent. Most upscale food and drink establishments use this type of coaster for that simple yet classy impression. The linen-like material gives these coasters that rich and high-end appeal. Cellulose coasters can be personalized with custom die cuts so any shape is possible. The material can be printed on with designs using four spot colors. The classic look and appeal that go with the material cellulose coasters are made from often look great with simple, direct-to-the-point types of design – like a corporate logo.Since these are highly absorbent and can stand a lot of moisture, imprinting the logo of the establishment is a good way to advertise what a client wants. Throwing in a brief slogan can also do the trick, but maintaining a clean design with just the logo and a simple border is more up the alley of upscale and classy. But, of course, the final design all depends on the client and the product or service being promoted.Multipurpose CoastersCellulose tissue coasters are durable yet lightweight. Bars, lounges and casinos, fine dining restaurants and five-star hotels are not without these beverage coasters, especially since their tables are pieces of furniture to maintain. Coasters help protect the surfaces from spills and scratches in an elegant manner when drinks are being served. The waxed backing helps protect the surface of tables and counter tops. The thing about coasters is that their functionality adds up to their absolute effectiveness in getting a message across to people who use them. Add a little touch of class and elegance and you get an exquisite combination that suits the upscale reputation that establishments like hotels and casinos uphold. Imprinting company names and logos on impressive-looking cellulose coasters work well in stating the high quality of service and product offered. People remember their experiences very well and most who are a bit meticulous will remember special details, like an elegant coaster, no matter how trivial they seem.
Source : articlesbase.com
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