Benefits of Custom Flooring for Your Trade Show Exhibit

Comfort

Perhaps the most noticeable difference for visitors between custom exhibits that have flooring and those that do not is the comfort level of the floor. The floor in an exhibit hall is usually very hard and can wear on the feet and back after a long day of walking around. Attendees who are spending their day on that flooring will appreciate any added comfort you can provide for them in your booth. While comfort is not as much of a factor when hardwood or laminate flooring is used, carpet provides a way for you to add to the overall comfort of your trade show display. As an added bonus, it can also make the booth more comfortable for your sales team. As a result, if you want to portray a welcoming attitude and create a place where people can relax, custom carpeted flooring might be the right choice for you.

Safety

Another benefit of using custom trade show exhibit flooring is to enhance the safety of your display. Just as you put cooler lighting in areas frequented by guests to keep them from getting burned, so you should consider removing wires and cords from your floor to keep guests from tripping and falling. Flooring is an excellent way to tuck these tripping hazards away, because the cords and wires can be placed underneath the flooring. While you can hide cords under carpets, the best solution is often to purchase a raised floor that has space to house any tripping hazards where they will out of the way of guests and booth staff alike.

Aesthetics

In addition to adding a level of safety to your display, tucking your cords and wires underneath your flooring also improves your display's overall look. Cords and wires lying about detract from the clean and polished look you want your display to have. They also add an unappealing feel to a display that you want to be attractive. In addition, custom flooring comes in many different styles and colors that allow you to create exactly the type of look you want. The result can be a space that is more sophisticated and put together than would be possible with rented flooring (or no flooring at all).

Branding

Your entire trade show exhibit, including the flooring, is a representation of your brand. As a result, purchasing custom flooring that matches your brand is an important way to create a look that accurately communicates your brand. Because custom flooring includes different types of flooring (such as tile, laminate, or hardwood) and comes with an almost limitless number of patterns, colors, and thicknesses from which to choose, you should be able to select a product that meshes with your brand. When you use flooring that matches your brand you improve the power and appeal of your marketing message.

Cohesion

When you create your trade show exhibit, you probably put a good deal of time and money into creating a look that sends a unified message. While most businesses are good at achieving this type of look within the display itself, they sometimes overlook the flooring. However, any flooring you use should contain colors and styles that mesh with your overall display plan. The result should be a cohesive look that reassures potential clients that you are an established and trustworthy business.

Professionalism

One of the qualities that will draw visitors to your trade show exhibit is the level of professionalism that you have. A clean, simple, and engaging display will help you to achieve this polished look. Custom flooring can add to this professional feel by showing trade show attendees that you are capable of tying your entire display together into an excellent look. A concrete floor covered with wires communicates disorganization, while a floor that meshes with your overall display communicates attention to detail and a level of professionalism that can be quite appealing.

Space Definition

Custom flooring is also an important addition to your trade show exhibit because it can define separate areas within your display. This quality is especially important if you have a very large display with multiple sections. For instance, some displays include product display sections, meeting areas, rest areas, etc. You can use flooring to define which space by laying down different colored is carpeting or different types of flooring in each space. The result can be a display that is much easier for visitors to navigate.

 

Purchasing custom flooring from your exhibit company is an effective tool for creating the cohesive and professional look you want for your display. Whether you use hardwood, laminate, or carpet, your goal should be to create flooring that provides comfort, safety, beauty, branding, cohesion, professionalism, and definition to your overall display. The result should be a trade show exhibit that creates positive brand appeal and attracts the type of visitors you need to make your time at the trade show a success.

Source : articlesbase.com