The world has become very competitive and advertising has become a real challenge. Bulk SMS or bulk short message service is a kind of service which allows you to send a large number of messages and advertisements to thousands of mobile users at one time by just a click of your mouse irrespective of their location anywhere in the world. It is the most innovative, convenient and economical mode of marketing. It is also the most preferred mode of advertising by the companies in the quickest possible way. It is a service through which you can advertise your product and services and also send alerts, reminders, information to your clients regularly. You can also use it to communicate with your staff and customers. It is used by media companies, banks, advertising agencies, TV channels, radio stations, marketing companies etc. for a variety of purposes such as marketing, campaigns, contests, entertainment etc.

 

It has a large reach due to high mobile penetration and attracts more attention as the message is short and readable which indirectly elicits better response from the receivers. There are various software packages available for bulk messaging and these software packages allow the users to add as many phone numbers as required by them. The messages can be scheduled to be sent on specific days and time by the user nationally and internationally.

 

Bulk SMS Gateway Services

There are various companies offering bulk SMS gateway services nationally and internationally at affordable rates. They provide comprehensive and customized/personalized messaging services to their clients and cover almost all the mobile/SMS providers such as Airtel, Vodafone, Idea, Docomo, Uninor, BSNL etc. You can send SMS with you branded ID from the service provider's Online Bulk SMS program or SMS Excel Plugin or use the following standard API's (Application Programming Interface) which help the clients in automating the process of sending personal customized SMS through their web applications in PHP, ASP, Asp.net etc.

  • FTP( File Transfer Protocol)

  • SMPP( Short Message Peer to Peer)

  • HTTP( Hyper Text Transfer Protocol)

  • Email (Electronic Mail) etc.

The Advantages of Bulk SMS Gateway Services

  • They are the most economical and convenient way to communicate and market your product.

  • They provide instant delivery of messages anywhere in the world with online delivery status report.

  • They provide you the convenience of messaging in whichever language you want.

  • They keep a track of the bulk SMS sent and have DND filtration which doesn't allow SMS to be sent to users registered with DND numbers.

  • They manage the users and groups and also the message templates, making things easier for their clients. So you don't have to remember your contacts.

  • They allow you to schedule your messages as per your convenience.

  • These bulk SMS gateway services provide their customers with free live customer support to help them out with a problem and provide solutions to them.

  • They can design customized applications and have specialized packages for different industries including schools, colleges, events, share traders etc.

  • They don't have any set up costs or hidden costs.

  • They put together a series of marketing strategies to help their clients achieve the best results.

  • Some of them also provide a two way bulk SMS service which allows the companies to receive feedback from their customers for better performance in future.

 

 

Source : articlesbase.com

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