Search engine optimization is a process of affecting the visibility of a website or a web page in a search engine's unpaid results which is also referred to as "natural," "organic," or "earned" results. In general, higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO can target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.Once you collected list of targetted keyword,you can write keyword-focused content. Our Keyword Density Checker tool can help you keep track of where you've inserted your keywords – just don't overdo it with keyword stuffing or your content will look spammy and drive visitors away.There are two types of SEO techniques.1. On Page Optimization2. Off Page Optimization* For on page optimization you must place your keywords in:1. Body of text: Don't use the same keywords again and again. Add long-tail variants.2. Title: Title must contain keywords3. Subheads: Subheadings are nothing but h2 headings.4. Meta Title: These will appear in search engine results.5.Meta Description: These also appear in search engine below your title and description. Use relevant keywords in meta description.6. Image names/ Alt tags: You must includes some pictures if possible. Use keywords for image file name and for alt tags.7. Anchor Text: Link to your new page from several other pages on your site, using your keyword as the anchor text. This makes it easy for Google crawlers to find and rank your page. Keyword Research: If you want to generate traffic through search, it's best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about. Keyword Optimization: Know where and how to use keywords in your content for maximum searchability. (SEOMoz offers a great guide to on-page optimization.) Content Organization: The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).
Source : articlesbase.com
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