If SMS marketing still isn't in your marketing mix, now is the right time to implement it. Despite Smartphone revolution and exceptional popularity of mobile apps, 8.6 trillion text messages are sent every year on an average. Surprising but true, that is over 12 times the number Facebook messages sent daily or 20 times the number of tot tweets across the world. With such staggering figures, it is not surprising that businesses are in pursuit of making their mobile message marketing extremely successful. In fact, in many industries, text messaging serves as one of the most effective direct marketing channels.
If you are already running an SMS campaign or planning to start with it, here are some tips that mat work well for you.
1. Segment Your Target Audience
Most people have major complaints about SMS campaigns, saying that almost all marketing messages are useless. Therefore, it is important to send the right text message to the right set of customers, who when receive it would say, "That message was useful to me; it was not marketing." Segmenting your target audience means that your customers (both existing and potential) gets the SMS that is most relevant to them. And that would help you to differentiate your marketing messages from spam. The best way to target is to integrate your CRM with your SMS campaign. Leverage the demographics, history and other relevant data to create the right message for the right people.
2. Have a Clear Call-To-Action
One of the key reasons why most SMS marketing campaigns fail is the absence of any direct call-to-action. The result – the consumer is unable to understand or recognize what exactly to do after receiving the message. If you wish to drive engagement, give your marketing message a strong call-to-action and priority it deserves. It should be the focal point of the creative, besides being a combination of keywords and a short code.
3. Timing is Everything
For any bulk SMS service to be successful, timing is important. There are two vital aspects of timing that you should consider while planning your marketing messaging initiative. Firstly, open ended text messages are less successful than SMS-es that highlight deals that would expire. If your SMS says "expire soon" or something like that, it has the probability to attract more attention than blunt SMS-es. Another aspect is to send messages at the right time. For instance, when someone is buying a particular item, you can send him an SMS about a related item in order to get him interested.
4. Triggered Messages
Did you know, the average SMS open rate happens in the first 60 minutes? The immediacy paves way for successful triggered messages. For instance, if you have a customer who regularly visited your shop over a period of time but has stopped coming now, you can send an SMS with attractive deals to get him or her to come back. Such messages are triggered by an action or inaction of the customers and can also be used to get feedback from your customers. 5. Keep it Short, Simple and Sweet
People have least time to go through elaborative direct marketing messages. They hate beating around the bush. Therefore, get it straight and simple. For instance, "40% off on your next order. Click here. Expires Friday." Moreover, strive to shorten your URL as well and prettify it.
Source : articlesbase.com
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