Key Factors in Designing Relevant Landing Page

Pay per click or PPC is the widely accepted marketing strategy that places your advertisement on the top of search engine result pages and is said to be the fastest way of driving traffic to your site and, other than this, it gives you the ability to create a seasonal campaign so that your advertisements appear over a certain period only. You can track the performance of your campaign and accordingly can make necessary requirements in the campaign. However, the PPC marketing services are worthless if the landing that is being used is not appealing.

It is believed that the biggest objective of running a PPC campaign is to attract more and more clicks that take the user to a certain landing page and it plays a pivotal role in converting the visitors into leads. Thus, the landing page needs to be designed properly so as to make sure that it meets all the parameters of Google.

Common Types of Landing Page

• Click Through Landing Page: It is a very simple form with the sole purpose to provide complete information about an offer
• Lead Capture Landing Page: The main purpose of this page is to collect personal data from the visitor that allows companies to prepare an email list of potential customers.
• Product Detail Landing Page: It is just a page on the main website that covers all the important information about the product for sale. The best thing about this type of landing page is that no extra effort is required to create it.  
• Viral Landing Page: It creates a buzz amongst a large group of people so as to build brand awareness. Such pages contain funny videos, flash games.

Listed below are some tips for designing a landing page:

• It should be in accordance with the PPC campaign and should include relevant images and text. It should be designed in such a way that it effectively motivates the customers in order to make a purchase.
• There is a need to make it attractive by using qualitative images, statistics, charts as well as other graphic content.
• With the advent of online marketing, social media is getting immense popularity. Hence, there should be social proofs in a landing page as it acts as a recommendation and plays a very important role in maintaining the business credibility.

You can also contact a reliable PPC services company in Delhi that provides all important PPC services at affordable rates.

Source : articlesbase.com