Today there are over three billion individuals who are actively using the internet for various purposes and this comprises of over 40% of the entire world population. Now there are one billion websites on the World Wide Web. So what are the chances that your website will be found by your target audience amidst all this clutter? It's high time you reflect on all these statistics and give a serious thought about improving your website's prospects now.
User Experience (UX) or how the visitors to your website feel about your site is a hotly debated topic. Here we would like to show to you that having a fabulous UX is a great way to keep the users to your website happy and make them come back for more. The UX should not be confused with User Interface or UI. A good UI is absolutely necessary for a great UX but it is just not sufficient. The UX is more than meets the eye and this is where the trick is.
You might have a world-class website that has incorporated all the best practices of a great UI like well chosen design, templates, text fonts, rightly placed images, buttons, search boxes, contact info and so on but if your target audience lives in developing countries that have a chronic slow internet problem and you have a data heavy website with great design, images and videos that needs high speed internet, then does it serve your purpose?! Give it a thought. It's a bad case of user experience even though it might have an outstanding user interface.
So the message is loud and clear – concentrate on your website's User Experience and everything else will fall in place otherwise your website will stick out like a sore thumb and success will play truant. Everybody remembers a bad user experience – like not being able to locate the contact number of a particular service while going through a mobile website, and so on. It remains in a person's mind for a longer time for all the wrong reasons. A good user experience is something that today's demanding customers simply take for granted. The only problem is that your competitors are already providing a world-class user experience. So can your brand afford to miss out on all the opportunities? Highly unlikely.
How you can stay ahead by focusing on extreme UX?Today more and more brands are selling their products and services via the online gateway. Websites have gone from a fancy add-on to your business to a must-have factor to succeed in today's fiercely competitive world. It is highly imperative to give your users what they are seeking in the swiftest possible way and in the most user-friendly manner possible.
Customers are today rightly spoilt for choice. If they do not get what they want in the first few seconds of landing on your website then they have no qualms of hopping on to another website in the blink of any eye. And research has shown that customers who do not like the experience on your website once, for whatsoever reason, might never return back. So it pays to give a sterling user experience at all times.
Webmasters, digital marketers, brand owners, entrepreneurs and all need to keep their charismatic personality on the backburner and for once need to think from the lay user's point of view. Every user has a particular reason to visit your website. Are you giving what they are looking for, is the million dollar question that you need to ask without any delay. Empathize with your customers now. Develop the art of compiling user stories for creating great UX to achieve a higher rate of success. Today more people access the internet via mobile devices than legacy desktop devices. So make sure you design keeping the mobile form factor in mind. Do not expect your users to think like a techie or a designer or a marketing professional. Think like your users think and go about creating your design and content with that in mind. Make it easy, memorable, swift and worthwhile for your customers to peruse your website.
Your website has to be useful, easy to find, highly desirable, easy to use, credible enough to be accepted, and be accessible for all people. These are some of the golden rules for creating great user experiences. If you follow all of them then there is nothing that can stop you from enjoying a runaway success in the digital space.
Source : articlesbase.com
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