Sales Manager: The Backbone of Sales Team

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Sales is undoubtedly the most important function of any business. Every business whether large or small, public or private needs a continuous improvement in their sales to survive in the market. Without sales, even an excellent product or finest service will be of no use for a business to make a position in the market. In order to get hold of the market, businesses across different industries are hiring sales specialist. Different types of sales specialist usually include retail salesperson, sales agents, sales engineers, financial services sales agents, sales managers, and so on. In this article, a focus is given to the sales manager job position within an organization.

Who is a sales manager?

A sales manager is a person who is mainly involved in assisting the organization to achieve the sales targets efficiently. The typical job role of a manager includes planning, controlling and budgeting the sales goals. It is the responsibility of a sales manager to guide sales team, outline staff's training programs, develop strategies for sales team to operate properly and most importantly encourage team members to achieve short and long-term sales targets within the specified period of time.

 

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However, with so many responsibilities, it becomes difficult for managers to cope with everything. Here come the role of a regional sales managers. These days, demand for regional sales manager jobs are on the rise. These professionals are generally employed to oversee the sales operation of a company within a specified geographical area. The common job duties of regional sales manager includes:

• Recruiting, selecting and training sales team

• Developing sales strategies and setting targets

• Monitoring the performance of sales team

• Motivating team members to reach the set targets

• Performing market research

• Gathering and analyzing the sales figures

• Collecting customer feedback

• Keeping an up to date knowledge of products and competitors

• Establishing and maintaining the existing customer base

• Serving the requirements of the existing customers

• Expanding customer base

• Increasing business opportunities through various routes

• Coordinating with sales managers to achieve the company's target efficiently

In order to start a career as a regional sales manager, candidates need to have a degree in marketing or equivalent experience in the sales field. Other than that, one must acquire sales and management skills, which includes excellent communication skills, good presentation skills, self-motivator, leadership skills and so on.

With the right education, training, and experience, a career in sales can be extremely glorious. As per the reports of the Bureau of Labor Statistics, an 8.9% employment growth for sales personnel is expected by 2022. Additionally, several job opportunities will emerge in the coming years for candidates with a zest for sales.

Source : articlesbase.com