When it comes to recording video, there is plenty of great news: HD (high definition) video recording has now become a standard feature on digital cameras, camcorders, and even some smartphones, which makes it easy to show the appeal of properties in movies.
Recording quality isn't the only thing that makes a compelling presentation. Building a video tour is actually a creative challenge that requires a combination of resources and skills, beyond the camera lens. With a little planning and some practice, you are able to tap into the potential and make it into an effective marketing resource that is at your disposal.
Plan Ahead
A video tour is just a virtual walk through of a home but, for buyers, having a well made video tour is the next best thing to actually being there. For a seller, it is demonstrating that you are a marketing maven.
You should decide before you being filming which shots and from what angles will be able to give your viewers a realistic idea of that space. For the first tour, the better your planning is, the more time you will be able to save and the more professional your results will be. After several video tours, the whole recording process will be intuitive.
Extras
When you are wanting to pan the exterior or even capture the whole room, a tripod or monopod will help to ensure a steady image. Mount that to a dolly and you will be able to make smooth transitions from each room as you lead your viewers through your home.
You may also want to pack a wide angle lens adapter, depending on your camera. And even though your camera may record a serviceable video in a dimly lit area, extra lighting will help to improve the results.
Editing Software
Most video cameras will have basic video editing programs that will allow you to combine clips and optimize them for the internet, and that is great for videos on the fly but you will want something a lot more sophisticated for combining your clips, incorporating text, adding transitions, and a sound track.
Look at the editing software that may be included with your device, and then at the software that is available for your computer. iMovie for Macs and MovieMaker for Windows. Popular alternatives for these are Sony's Vegas Movie Studio HD and Adobe Premiere Elements.
Audio
The picture is what they see, but audio will help you to tell a story. Use background music, preferably royalty free and generic to set the mood. Narratives presents an opportunity to be able to introduce yourself as you talk up the listing and its surroundings.
Widgets and Links
Take advantage of widgets and links that hosting sites offer, so that you are able to highlight tours on your website and property pages. Whenever you mention the listing, link back to the video tour. You can use widgets to create a window for viewing your tours without ever leaving your website.
Videos are the most powerful tool that is available today for real estate professionals. Take every single opportunity to let the world know that you offer virtual tours and even if they decide that they are not interested in your home, you can use these tools to convince them that you are the most qualified real estate agent to represent their interests.
Source : articlesbase.com
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