No matter how hard western attire tries to invade the market of fashion since last few decades Indian ethnic wear has successfully retained its place in the heart of women in India. That is why designers are coming with different and most comfortable attires so that sporting ethnicity becomes easier.
Western wear had become popular once as it is comfortable, easy to slip in and perfect for daily use. But as it lacks the Indian essence it never appealed to women in India notably. However, it made the designer think what can make women beautiful and charming with Indian essence attached to it as well as can be totally comfortable for women of any age.
Thus they have come up with kurti. Since the inception kurti has been loved by women of all ages. It is classy, chic and sassy. Welcomed in the wardrobe of all women it is not topping chart of bestsellers in various online kurti stores too. The fact that it is so popular can make anyone ponder over the fact that why it is so popular. Let's take a look of the probable reasons that make kurti popular women apparel.
Universal Acceptance
Indian culture can be liberal and conservative all at the same time. It can accept the diversity of different culture and their essence but can be extremely conventional and conservative to uphold the tradition that is essentially India. That is why ethnic Kurti has universal acceptance in all over India. Western wear come with some social stigma that conservative Indians find to cross at times. But kurti is way more accepted in the whole country because it is the right fusion of style, trend, comfort and tradition.
Comfort and Fashion Together
There is no point of holding onto the uncomfortable dupatta when you are travelling by bus or train when kurti is here. It offers the rare comfort that hardly any other Indian ethnic wear offers. It spares women from the body hugging uncomfortable westerns and doesn't let one hide under the bulk of layering pallu or dupatta.
Easy to Accessorize
Accessories are women's best friend. Two women can sport the same dress. But it is the way they sport the accessories can make the difference. Women express themselves with accessories. Accessories add a statement to dress. Kurtis are easy to accessorize. A stack of bangle, a pair of chain or a classy stole, a pair of ethnic jootis are perfect to make a perfect style statement with a kurti.
Perfect for Mix and Match
Kurti can be mixed and matched with different types of bottom wear. Pair it with matched Patiala or leggings and perfect to express the vibe of ethnicity. Teaming up with jeans can make it universal attire.
Adding kurti in your collection is a great idea as it will surely let one express the casual yet chic nad classy style statement.
Source : articlesbase.com
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