Getting clients is not an easy task these days, especially for attorney & law businesses. This is due to the cut-throat competition in the market. Since many highly experienced lawyers, attorney offices and law firms are available to the people, newly established attorney & law firms are required to focus on attracting more clients. And to effectively attract more customers and get their business off-the-ground, they need to advertise.
For that, they need brochures. Business cards that they can use to build awareness for their business, those are important too. But most importantly they need unique, creative and enduring logos as logos are the first thing that a potential client notices about a business.
For attorney and law firm startups, it's essential to ensure that their logos share their vision and passion and catch the attention and interest of their target audiences right from the get-go. In addition, it is immensely important to ensure that the lawyer, attorney office or
law firm logo speaks to the target audience and resonates with them in the best way possible. But this is easier said than done.
So, here we present to you some key considerations that you must pay heed to before creating your attorney and law logos.
It Must Look Professional – Since a law firm fights and argues the cases in a court on the basis of law, it is essential to ensure that your logo reflects professional expertise of your business in the area of law and justice. Remember, even a single mistake can cost you considerable fortune and a lot of hassles. So, be very careful when selecting colors, fonts and other elements for your
custom logo design in order to make a good impression on your potential clients. Ensure that your law firm logo exude the feelings of dependability and trust when a potential client looks at it.
Choose Right Colors – Law firm logos are expected to evoke feelings of trust and reliability. This is done using subtle and suitable color patterns in such law firm logos. This is one of the major reasons why blue remains the color of choice for most graphic designers sketching attorney and law logos. Blue denotes optimism, experience and sturdiness. But a fair fraction of law firms also use purple and red in their legal logos to express the emotions of power and energy. Though blue, purple and red are popular choices, it really depends on you to choose what color you wish to use in your legal logo and what values do you want your law firm logo to convey.
Select Typeface Carefully – Colors are important! But typefaces are important too. Your law firm logo will convey its core message not just by using suitable colors, but also by incorporating right typefaces. Many legal logos just feature the company name [word mark] or acronym [letter mark]. These are typeface based logos and are considered good for marketing a law firm's name in order to build a strong brand identity. So, be very careful when choosing fonts and typefaces for your
legal logo. Serif and Sans Serif font styles are a good choice for law and attorney office logos.
Use Relevant Symbols – Symbols in your logo let people know what your firms is all about and what is its message is for them. While many law firm logos use their company name initials to create logotype, a fair share of others believe in creating sophistication in logo design by using some symbol representing their brand. They use different symbols such as balance, statute of justice, etc. to express the message of confidence, reliability, trust and strength.
Be Consistent - Make sure that your law firm logo design is such that it can be easily used anywhere and in any size. Since you will be using your law firm logo on your all marketing and promotional material as well as on stationary products, make sure to use font styles and colors very carefully and select the ones that suit every condition. Go with your company colors to maintain brand consistency. Being consistent with your branding actually helps you make your brand memorable and identifiable.
[image: Designhill]
So if you're at the helm of starting an attorney and law office or are looking to shape your lawyer service identity, do well to create the
best law firm logos. Just follow these above-mentioned points in mind as a designer and as a law firm owner.
Source : articlesbase.com
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