Website design 2016: Expectations and new trends

We often go about shaping the website design for our clients. During the design process, we often face ulterior design-specific challenges that make us pause and think of unconventional methods to meet the dream design model. We listen to client's personal business expectations that need to match with the design that we craft.

Our website design experts take utmost pleasure in coming with a new plan and pattern to help create a unique design that address SEO optimization, user friendliness and conversion tricks. While our graphic designers strategize the structure, our research and marketing professionals dig deep into the modern design trends that are making its mark in the area of weaving the best user experience.

As 2016 has kick-started, we have analyzed and discovered some new web design trends that are most likely to prevail. Skim through this article to learn the rest and the best.

The life of design above the fold

There was a time when above-the-fold web design was in boom. There are still many web owners who request building such design that tempt users to get more. Displaying content above the fold is soon to say goodbye in near future.

The concept of above the fold was inspired by the newspaper display, placing interesting and exciting bits right above the fold. This method is said to appeal to people; however, the reality hints at something opposite.

In the opinion of experienced web design teammates, this design approach is placed in the list of to-be-banished practices. Users don't want to feel like standing at newspapers newsstand.

What modern users want

Today lots of design practices are focused on scrolling action of users as designers know users do expect scrolling on website. The world of website design has evolved a lot and these changes are fast in pace. While website functionality makes the user's journey easy, website UX is mainly judged by the amount of pleasure users feel while exploring the content of any web portal.

Users can enjoy the best experience when their favorite website is accessible all the time. The extensive use of small-screened devices has therefore become quite a trend. Building a responsive design can fulfill the needs of both B2B and B2C customers.

Many users also admit to not having a kind of typically ideal online viewing experience in which the content is shown above the fold.

Responsive flexibility

While considering multi facets of design parameters, one common conclusion all our web graphic designers and UI experts would share is that users welcome and enjoy responsive approach. In fact, people who use mobiles and tablets seek and surf through websites that are built with responsive theme. So business clients, especially ecommerce giants, can look forward to having device-optimized online presence for 2016. 

Our outlook and insightful practices

We work constantly in line with our in-house professional website design specialists and enlighten them on the most resurgent design practices in the digital market. We make sure the final product our clients get is intuitive with:

• SEO friendly digital web presence
• Responsive custom theme
• Mobile-optimized flexible website
• Easy scrolling and fast navigation
• Highly customized and configurable structure

Google v/s online business

Google's not-so-new announcement on having responsive website for enhanced user experience has inspired world's online active businesses to opt for highly optimized designs. According to updated Google algorithm, websites that do not support flexible viewing on small devices will not get the boost on top Search engine rankings. So more and more ecommerce businesses are expected to gear up for responsive approach in 2016.

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Source : articlesbase.com