The Basics of Corporate Communication

A workplace with no talking, gesturing, or emailing is definitely not a dream place to work for any individual. There are fair chances that you will probably not prefer to work there anymore. The communication within the company is termed as internal corporate communication. There are common tools such as interviews, business meetings, presentations, newsletters, brochures, and conferences, which form a part of this type of communication. The main objective of corporate communication is to make announcements, share information, and take decisions within an organisation. Moreover, it plays a crucial role in creating a conducive environment, which on the other hand directly impacts the productivity at the work place. Internal communication can further be divided into - Horizontal Communication & Vertical Communication. Horizontal communication occurs within peers and vertical communication within different hierarchies. External Corporate Communication The communication of an organisation with its customers, investors, and other corporate entities falls into this category. Public relations, advertising, and marketing are the essential elements of External Corporate Communication. Moreover, this type of communication provides a brand identity to the company. There are several ways in which a company communicates with the outside world such as newspaper ads, radio jingles, television ads, promotional events, and partnership proposals. Trends in Corporate Communication Corporate communication has been severely impacted by the rise of social technologies in the past five years. Nowadays, every employee indulging in social communications can be termed as the spokesperson of the company. Therefore, it has become mandatory for companies to train their employees about the right usage of social media, which doesn't portray a negative image of the company in any ways. A quicker response to customer woes in public is another concern of corporate. The time has gone when customer complaints were swept under the carpet. It is essential to understand that a minor issue can escalate within hours, thanks to social media & Google world. Therefore, corporate communication India companies are taking it as a 24x7 job. These firms are coming up with several innovative strategies to keep communication process within and outside an organisation more streamlined and beneficial for the company. Corporate communication has been severely impacted by the rise of social technologies in the past five years. Nowadays, every employee indulging in social communications can be termed as the spokesperson of the company. Therefore, it has become mandatory for companies to train their employees about the right usage of social media, which doesn't portray a negative image of the company in any ways. Author of this article recommends India InfoMedia Pvt. Ltd. that is one of the renowned corporate communications, perception management and public relation agencies in Delhi .

Source : articlesbase.com